BH Cosmetics Enters Creative Partnership with HollywireTV

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YouTube marketing pioneer BH Cosmetics expands target audience with prominent entertainment channel HollywireTV.

“Hollywire TV is excited to be partnering with BH cosmetics for a new beauty series on You Tube,” said host Chelsea Briggs. “The series will give viewers a tutorial on how to replicate the most buzzed-about red-carpet looks and celebrity beauty trends.”

BH Cosmetics, creator of high-quality makeup palettes and brushes, has entered into a creative partnership with HollywireTV, a YouTube destination for trends in entertainment and pop culture.

Hosted by online personality Chelsea Briggs, the show will incorporate the use of BH Cosmetics’ products by instructing its teen viewers on how to achieve a star’s latest look with the company’s makeup. The products will premiere the week of Sept. 30th as part of the channel’s Hollywood Hot Minute segment.

“Hollywire TV is excited to be partnering with BH cosmetics for a new beauty series on You Tube,” said Briggs. “The series will give viewers a tutorial on how to replicate the most buzzed-about red-carpet looks and celebrity beauty trends.”

The Hollywire channel has a fast-growing audience, earning more than 400,000 subscribers and 17 million monthly views. To incorporate the BH Cosmetics products into the show, Chelsea will sometimes serve as model as makeup artists or YouTube beauty gurus demonstrate and replicate up-to-the-minute looks. These tutorials will be based on current beauty trends seen on A-list stars and of-the-moment red carpet looks .

HollywireTV will hit BH Cosmetics’ demographic because of the products’ lower price points, which appeal to the 13- to 25-year-old market. In this group particularly, BH Cosmetics has received promotional help from YouTube beauty gurus whose followers in this age group total in the multi-millions.

“BH Cosmetics owes much of the credit for its success to its large YouTube following,” said Fred Sadovskiy BH Cosmetics co-founder and CEO. “Our partnership with HollywireTV will bring awareness of the products’ high quality, vivid colors, affordability and ease of use to an even wider online audience.”

About BH Cosmetics
BH Cosmetics is a creator of high-quality, affordable makeup palettes and brushes. Known for its highly pigmented, vivid shades of color, its product line has evolved from its flagship 120-shade box of eye shadows to a full line of products for eyes, lips and cheeks, as well as brushes. YouTube influencers frequently use the products.

BH Cosmetics was recognized on Inc. magazine’s 2013 Inc. 500 list as one of the country’s fastest-growing private companies. For more information http://www.bhcosmetics.com/.

About HollywireTV
HollywireTV is a YouTube destination for all things trending in entertainment and pop culture. Host Chelsea Briggs and the Hollywire team stay on the pulse of the trends to deliver a fresh, quirky take on the world of entertainment. With more than 400,000 subscribers and 17 million views per month, HollywireTV has positioned itself as the premiere YouTube channel for entertainment news. Watch at http://www.youtube.com/HollywireTV/.

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Kenn Henman
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