mobileStorm Inc. Partners with Locaid to Revolutionize Mobile Marketing for the Casino Resort and Online Gaming Industries

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mobileStorm launches AppMail and Location-based SMS Messaging, shaping mobile marketing for casinos nationwide.

Location-based text messaging ensures offers reach players when they are able to redeem them. The right message at the right time, and now in the right place, is what makes mobileStorm the most intelligent communications platform for the casino industry.

mobileStorm Inc. (, a leading Communication Service Provider (CSP), announced the launch of two new cutting-edge products, Location-based SMS Messaging and AppMail™, both of which are geared toward revolutionizing casino mobile marketing. With the reemergence and exponential growth of online gaming and the rapidly evolving mobile gambling industry, it is imperative for casino operators to intelligently reach customers who are constantly on the move and bombarded with often irrelevant offers and promotions.

Located-based SMS Messaging:

mobileStorm recently partnered with Locaid, the world's largest LaaS (Location-as-a-Service) company, to provide the casino gaming industry with the most advanced geo-location messaging services available. Whether a consumer is gambling online, betting in a sports book or strolling along the Las Vegas Strip, mobileStorm’s location-based technology, powered by Locaid, automatically detects the consumers’ geo-position and delivers relevant, real-time offers, which greatly improves conversion and redemption.

"We chose Locaid because they are the best at location services and, like mobileStorm, are leaders within the casino industry. Through our partnership and integrated solution, we can add more relevance to text message communications for our clients. For casinos in gaming destinations like Las Vegas, Atlantic City, Reno and Biloxi, Location-based text messaging ensures that offers reach players when they are in a position to redeem them and provides them with proper incentives when they may need to travel from miles away. The right message at the right time, and now in the right place, is what makes mobileStorm the most intelligent communications platform for the casino industry," said Darren Withers, Head of Client Development & Casino Services.

"Location is transforming the gaming industry by enabling online and mobile wagers," said Rip Gerber, President & CEO, Locaid. "Leveraging our spoof-proof location platform, mobileStorm’s customers can rest assured that they’re investing in a compelling solution that will not just add value to their customers but optimize mobile marketing ROI and meet the strict geolocation based requirements of state regulators."


mobileStorm’s patent-pending AppMail™ solution, designed to augment and seamlessly integrate with existing casino mobile applications, embeds an internal inbox exclusive to that specific application. Once a player downloads the application, the casino can use AppMail™ to send rich HTML content as well as trigger-based campaigns and push notifications, all of which are capable of leveraging mobileStorm’s location-based technology and may be set to automatically expire and deleted from the consumer’s inbox. As one of the most intelligent communication management solutions on the market, mobileStorm’s AppMail™ easily facilitates the creation and execution of rich content and highly engaging mobile campaigns. This enables casino marketers to more effectively and efficiently send messages and offers, including check-in reminders, restaurant offers, slot tournament invites and even guest surveys. AppMail™ messages are also password-protected and secure, so players never need to worry about personal information being stored on or transmitted from their devices.    

"Appmail is the next evolution in delivering offers to players. The pervasiveness of mobile apps is unstoppable. Having an inbox within a casino mobile app gives communication power back to casino properties who are currently at the mercy of the US Postal Service, Internet Service Providers and cell phone carriers when sending offers to valuable players and guests," said Darren Withers, Head of Client Development & Casino Services.

About mobileStorm Inc.

Based in Los Angeles, California, with almost fifteen years of email and mobile messaging experience, mobileStorm has delivered billions of messages on behalf of thousands of premier customers such as Tao Group, Landry’s Inc., Cannery Casino Resorts and Broadway in Chicago. As a Communication Service Provider (CSP), mobileStorm’s mission is to help companies communicate with as much relevancy as possible, allowing everyone to win, from the ISP or carrier who delivers a message to the consumer who desperately wants to engage with content that matters. mobileStorm backs up their web-based technology with expert advice and legendary customer service that drives ROI for its customers.

Locate us at, @mobileStorm and‎.

About Locaid

Locaid is the world’s largest LaaS (Location-as-a-Service) company. Locaid runs "location in the cloud" with the most robust, privacy-protected, Omni-Location™ platform available. Locaid can determine the physical location of your customers, employees or assets, anywhere, instantly. With a footprint that extends to over 4.7 billion connected devices across the globe, including network mobile location on over 400 million mobile devices, Locaid helps enterprises and developers be hyper-local, reduce fraud, increase productivity, gain consumer insight, comply with regulations, drive revenue and save lives. Locaid is the largest and preferred location gateway for the major carriers in the Americas including AT&T, Boost Mobile, Cricket, Rogers, Sprint, TELUS, T-Mobile, US Cellular, Verizon and others. The world’s biggest brands, agencies, financial institutions, software companies, enterprise infrastructure providers, mobile app developers and M2M platforms get location from Locaid. Location Matters™.

Locate us at, @locaid and

For further information, please contact:

Up All Day Creative Solutions
Deidre Bakker-Riches
Tel: (702) 812-0589

mobileStorm Inc.
Darren Withers
Tel: (818) 465-6534

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Deidre Bakker-Riches

Darren Withers