Anna’s presentation is pertinent as mobile is empowering shoppers and changing how retailers think about their business. In fact, most mobile shoppers are using their phones both before heading to the stores and while they are there.
Boston, MA (PRWEB) September 11, 2013
Anna Valeo, Google’s Business Development Lead: Specialty Ad Agencies, will speak at the October 2-3, 2013 Mobile Marketing Strategies Summit in Boston, MA, hosted by Global Strategic Management Institute (GSMI). Anna will be discussing mobile shopping opportunities during her presentation Mobile Path to Purchase: Use of Mobile Across Purchase Channels.
At Google, Anna and her team drive partnerships with a national roster of specialty advertising agencies in the multicultural, shopper marketing, and sports and event segments. Prior to joining Google’s Agency team, Anna was an Account Executive in Google’s Large Customer Sales division for seven years.
Anna’s presentation is pertinent as mobile is empowering shoppers and changing how retailers think about their business. In fact, most mobile shoppers are using their phones both before heading to the stores and while they are there. According to comScore, one in five smartphone users scan product barcodes, and nearly one in eight compare prices on their phone while in a store.
Join her for a discussion of how Google's Shopper Marketing Agency Council partnered with M/A/R/C Research to uncover opportunities for mobile in the shopping experience.
Other presentations and speakers for October’s event include:
- Opening Keynote: Marketing with a Mobile-First Mentality, presented by John Trimble, Chief Revenue Officer at Pandora
- Case Study: Intersection of Mobile, Location, & Commerce, presented by Sarah Hodkinson, Director of Marketing & Sales Strategy at PayPal
- Mobile Usage in a Cross-Platform World, presented by Jonathan Gorski, Manager of Digital Media Research & Analytics at ESPN
Make sure to secure your seat for two full days of interactive and educational sessions at the Mobile Marketing Strategies Summit! For more speaker information and to register, visit: http://www.mobilemarketingstrategiessummit.com/.
GSMI is a leader in the industry of executive education, global conferences, summits, and training sessions that combine rich learning environments with the opportunity to network with today’s most relevant thought leaders, speakers and practitioners. GSMI’s annual events have reached 80 percent of the Fortune 500 companies, in over 30 countries, and cover topics that today’s leaders find most challenging and inspiring.
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