Building on our strong heritage and brand equity established collectively over 175 years, we have rebranded as Accuity to position the company for the next phase of growth. - Accuity Chief Executive Officer, Hugh Jones.
Dubai, United Arab Emirates (PRWEB) September 16, 2013
Accuity was unveiled today as the new brand of legacy organisation BankersAccuity, owned by Reed Business Information and part of Reed Elsevier.
Headquartered in Chicago, Accuity is a global organisation that supports financial services and corporate customers with established, local expertise through offices in Chicago, Dubai, London, New York, San Diego, Shanghai, Singapore and Sydney.
Accuity is committed to delivering certainty that:
- Payment processes are efficient and drive costs down.
- The possibility of transacting with high-risk entities is identified and mitigated.
- Bank counterparty due diligence is thorough and insightful.
Following an initial merger between Accuity and Bankers Almanac in December 2011, BankersAccuity engaged with a number of consultancies and conducted customer research to better understand the market’s expectations for the merged company. The findings led to the selection of Accuity as the umbrella brand unifying the legacy of these two organisations. Given the significant number of non-banking organisations in the client portfolio, Accuity was found to better encompass the numerous industry verticals leveraging the merged entity’s transformative solutions.
Accuity’s solutions continue to be powered by Bankers Almanac, the gold standard for proactive data collection in the banking industry. Accuity’s comprehensive, up-to-date information delivers accurate insights across our portfolios designed to accelerate customers’ decision making and improve their processes.
Accuity Chief Executive Officer, Hugh Jones said, "Building on our strong heritage and brand equity established collectively over 175 years, we have rebranded as Accuity to position the company for the next phase of growth. Our powerful technology and comprehensive data allow our clients to accurately pinpoint the information that they require to make informed business decisions in a constrained regulatory environment. Improving operational efficiency whilst reducing risk is of the utmost importance to our customers enabling them to manage the challenges of today and the future."
The brand’s new logo is making its debut at Sibos stand #F88. In addition, a new website will be launched in the coming weeks at http://www.accuity.com. To stay in touch with Accuity follow @AccuityTweets on Twitter or join us on LinkedIn.
Owned by one of the world's leading business-to-business data and content providers, Reed Business Information, and part of Reed Elsevier, Accuity has been providing solutions to banks and businesses worldwide for over 175 years. Our unmatched data and services, powered by Bankers Almanac, deliver optimal payment efficiency, compliant transactions, bank counterparty insight and AML screening success.
About Reed Business Information
Reed Business Information brings leading brands to an audience of millions of decision makers worldwide through its multi-platform media of data services, online lead generation services, community websites, magazines and events.