Atlanta, Georgia (PRWEB) September 17, 2013
Big Cloud Analytics brings 23 years of the world’s most acclaimed scientific research in the marketing arena to bear on helping marketers understand and communicate with their best customers in a world dominated by an exponential expansion of data across multiple channels of communications.
“With our real-time prediction capability, we enable marketers to know their customers better and make decisions on how valuable their customers are, which products and services the will buy next, when they will purchase and how much they will pay,” said J. Patrick Bewley, Chairman and CEO of Big Cloud Analytics. “Our intellectual property is backed by extensive marketplace leading science that is published in pace setting publications such Harvard Business Review, MIT Sloan Management Review, Journal of Marketing Research, Marketing Science Operations Research an the Journal of Marketing, than any other single source.”
“We are at the start of a perfect storm. Technology has enabled the exponential expansion of measurable data (Big Data) from across an expanding universe of communication channels to understand. But the marketplace is hard pressed to keep pace because the lack of widespread knowledge of statistical know-how and availability of well-trained data analysts is not growing at the same explosive rate,” says Dr. V. Kumar Ph.D., The Chief Scientific Officer of Big Cloud Analytics. “This is the right time to act in order to solve this challenge – by providing key technology delivered highly scalable marketing science solutions that will address this perfect storm. Big Cloud provides these key solutions to marketers.”
“Our groundbreaking research over the last two decades enables us to be the most sophisticated provider of consumer intelligence in the marketplace today. In addition, our management experience leading the world’s most sophisticated data and analytics companies and track record of providing over $6 billion of ROI to marketers makes Big Cloud Analytics a very potent ally in solving marketer’s biggest challenges,” says Robert J. Gentry, COO/CFO of Big Cloud Analytics.
“We are excited to see the launch of Big Cloud Analytics. The company will enable real-time marketing predictions based on advanced analytics from one of the top marketing scholars in his field,” says Jeff Hood of IBM’s Smarter Marketing practice. “This capability will enable next-best offer and messaging, in the context of a customer’s loyalty state, across interaction channels.”
About BIG Cloud Analytics, Inc.
BIG Cloud Analytics is a global thought leader in marketing science. The company provides technology enabled real-time marketing predictions based on world-renowned science from one of the top-five marketing scholars in the world and its proprietary COVALANCE(TM) modeling approach. Big Cloud serves the Financial Services, Retail, Consumer Packaged Goods, Media & Publishing, Telecommunications, Airlines & Travel industries.
About Dr. V. Kumar Ph.D., Chief Scientific Officer of Big Cloud Analytics
Dr. V. Kumar (VK) has a Ph.D. in Marketing with specialization in Quantitative Analysis from the University of Texas at Austin. VK has been recognized with seven lifetime achievement awards in Marketing Strategy, Inter-Organizational Issues, Retailing, Business to Business Marketing, and Marketing Research from the AMA and other professional organizations, the Paul D Converse Award, the Sheth Foundation/Journal of Marketing Long term Impact Award, and the Gary L Lilien ISMS-MSI Practice Prize Award. He has published over 200 articles in many scholarly journals, including the Harvard Business Review, Sloan Management Review, Journal of Marketing, Journal of Marketing Research, Marketing Science, Management Science and Operations Research. His books include Profitable Customer Engagement, Managing Customers for Profit, Customer Relationship Management (CRM), Customer Lifetime Value, Marketing Research, Statistical Methods in CRM, and International Marketing Research. He has won several awards for his research publications in scholarly journals. VK leads the marketing science to marketing practice initiative at the ISMS and has worked with Global Fortune 1000 firms to maximize their profits. Finally, VK has been chosen as a Legend in Marketing where Dr. Kumar’s work is published in a 10 volume encyclopedia with commentaries from scholars worldwide.
About J. Patrick Bewley, Chairman and CEO
Prior to the launch of Big Cloud Analytics, J Patrick (JP) Bewley was the CEO of lead generation company Bridgevine, ranked by INC 500|5000 as one of America’s fastest growing companies. Under JP’s leadership, Bridgevine was recognized for the sixth consecutive year on the INC list. He led the company to 49% topline growth and 80% EBITDA growth. Before Bridgevine, Bewley and Gentry built the top marketing strategy practice in the world at big data pioneer Acxiom. In just five years, they built the business from start-up to $319 Million in booked revenues with operations in 14 countries. Bewley is an alumnus of Harvard Business School and the Massachusetts Institute of Technology’s Entrepreneur Center.
About Robert J. Gentry, COO/CFO
Prior to the launch of Big Cloud Analytics, Gentry managed the operations of the top marketing strategy practice in the world at big data pioneer Acxiom, work with Bewley to build the business from start-up to $319 Million in booked revenues with operations in 14 countries in just five years. Before Acxiom, Gentry lead Finance and Accounting for several successful businesses, including Convergys Professional Services Business, Finali Corporation, and Access Health, Inc.
Big Cloud Analytics is a trademark of Big Cloud Analytics, Inc.