Atlanta, GA (PRWEB) September 10, 2013
Rick Ricart, general sales manager for the largest certified pre-owned dealer in America, Ricart Used Car Factory in Columbus, Ohio, spoke with CBT News to discuss the keys of success when selling certified pre-owned vehicles.
The used-car market is showing a rapid increase in sales as it is experiencing a 25% increase since 2012, and the Ricart Used Car Factory is reaping the benefits. The company is highly disciplined on pushing cars to the front line and pricing vehicles quickly for market.
Ricart says, “You’ll find that if you sell the car faster, then you have more of a chance making up the money on the front end.”
The Ricart Used Car Factory hit the 665 retail used car mark for August and expects even greater numbers this month as the market continues to increase and new advertising campaigns are launched.
To see more of Ricart’s interview with CBT News, visit http://www.cbtnews.com for the full interview.
ABOUT CBT NEWS:
CBT News is the official news source of the retail automotive industry. The web-based newscast combines the immediacy of the internet with a traditional broadcast news delivery format, complete with co-anchors and studio set, producing quality content often featuring interviews with leaders in the industry. The free site is rapidly growing, with over 25,000 subscribers. In addition to the newscast, the site is chock full of information for dealers, including sales tips, video clips and articles highlighting topics like social media marketing, inventory management, fixed ops and more.