Insigniam and Cone Health to Present Learning Session at ASHHRA Conference

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Insigniam co-founding partner Shideh Sedgh Bina and Joan Evans of Cone Health will present a learning session, “Accelerating Performance Through Cultural Transformation,” at ASHHRA's 49th annual conference and exposition.

Insigniam co-founding partner Shideh Sedgh Bina and Joan Evans, vice president of organizational effectiveness for Cone Health, will present a learning session at ASHHRA’s 49th annual conference and exposition Sept. 29-Oct. 1 at the Washington Marriot Wardman Park Hotel in Washington, D.C.

The learning session, “Accelerating Performance Through Cultural Transformation,” will allow participants to design a cultural transformation roadmap that links strategy, performance, and people; understand requirements for catalyzing breakthrough results; complete an organizational scan; and gain tools to assess and change culture.

“Cultural transformation is one of the most difficult things that a company can go through, but ultimately one of the most rewarding,” says Bina. “Joan Evans and Cone Health have lived through this kind of transformation, and the breakthrough results they achieved are a testament to the impact culture truly has both inside and outside an organization.”

Bina and Evans’ learning session will be held on Monday, September 30, on the schedule as Session M31. For more information about the ASHHRA conference, please visit For more information about Insigniam, please visit

Insigniam is an international management consulting firm serving large-cap firms in multiple industry segments including pharmaceutical, healthcare, consumer goods, transportation, banking, and finance. Insigniam clients have documented in aggregate more than 50x ROI in savings and business results through enterprise transformation, Breakthrough Projects, innovation, and short- and long-term change initiatives.

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Alexes Fath
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