Fremont, CA (PRWEB) September 11, 2013
StratApps Inc, a global leader in analytics, announced today that it has launched Contact Persona, a marketing data as a service for faster conversion of prospects to paying customers. Contact Persona uses big data from various social assets, industry destinations and CRM systems to unmask the true intent of a contact. It is based on behavioral and predictive analytics to provide intelligence for data driven prospecting and campaigning, delivering up to 150% lift on response rates.
Contact Persona provides a comprehensive view of any prospect including their relative affinity to various competitors. It mines various social data silos and traditional business intelligence systems to develop detailed, unmasked persona of every user. This actionable insight can be used for micro-segmentation, campaign management, sales engagement, new product development and more. It also aggregates individual profiles at an account to build a company persona. Contact Persona’s learning platform continually tracks and monitor changes at a contact and account level.
According to Sam Poozhikala, VP of Customer Solutions at StratApps, "Contact Persona is the only Data as A Service that goes beyond legacy lead scoring solutions. I firmly believe that by intersecting behavior analysis, social data, predictive analysis, and big data, we are able to provide unprecedented value to our clients in terms of really understanding the behavior of their prospects. And our clients now feel that they are on data steroids, absolutely confident on the response rates that can be expected”.
Sudhir Nambiar, CEO of StratApps calls Contact Persona, the first deliverable of a vision he set out to accomplish: “My take on big data has always been that unless there is a tremendous value that is realized by businesses, big data technologies will not be ubiquitous”. His vision is to help businesses drive true bottom-line utilizing Big Data, and Contact Persona is the first step in such direction.
The power to predict who will buy is finally in the marketer's hands. With Contact Persona, digital marketers get a complete view of a given contact. It’s sales and marketing engine delivers deeper, more relevant, insights into client’s target accounts. It allows every marketer to be a better marketer by unmasking prospects and leads.
For more information about Contact Persona, please contact StratApps at info(at)stratapps(dot)com
About StratApps, Inc. StratApps, headquartered in Silicon Valley, is a Global Solutions and Products company focused on enabling organizations to use data as a growth lever. With more than 6 years of experience in helping organizations realize value of analytics, whether startups or Fortune 500, customers have the solutions to make informed decisions to increase profits, optimize utilization of resources, reduce waste, and focus on areas of growth. Some of the other applications from StratApps include Diversio for loss of revenue from grey market activity, ROBII for monitoring better adoption of BI, and FASTAPPS for faster BI deployment.