San Rafael, CA (PRWEB) September 11, 2013
Tomatina (http://www.tomatina.com), a casual, chef-inspired restau¬rant with an eye on expansion, has announced plans for a new location at West Valley Shopping Center at 5205 Prospect Road and Saratoga Avenue in San Jose, CA. This will be Tomatina’s sixth location and the first new restaurant since opening its San Rafael location in The Mall at Northgate. Tomatina is planning to double the number of stores it has throughout Northern California over the next 18 months, bringing the total number to 12.
Mark Nicandri, Senior Vice President of Operations at Tomatina, is thrilled with this new address. “Our new space in West Valley Shopping Center is the ideal size for our concept. In addition, Tomatina is a great option for nearby San Jose residents and employees who want to enjoy quality Italian food for lunch or dinner.”
Tomatina specializes in modern interpretations of traditional Italian recipes, including its signature piadines and made-from-scratch dough, sauces, dressings and desserts. Nicandri sees great opportunity in continuing the fresh proposition as the restaurant expands. “Our customers appreciate that our food is made to order with fresh ingredients. And we are proud that each restaurant has a full-time chef on staff to ensure a great meal every time you dine with us.”
West Valley Shopping Center is also home to Pier 1 Imports, GameStop and Sprouts Farmers Market, along with other restaurants, including Chipotle Mexican Grill and Boudin.
As part of the expansion plan, management recently completed a comprehensive remodel of all five existing stores, taking advantage of a newly developed identity and in-store design elements. This was the first remodel effort since Chef Michael Chiarello founded the concept in 1998. The brand has also launched a new logo, website and online ordering system. The brand’s aggressive growth plans have been augmented with catering services to expand the brand beyond the brick and mortar locations.
“This is an exciting time at Tomatina,” said Nicandri. “Our restaurants already have a very loyal following and our new look and marketing efforts are already paying dividends. We are constantly on the hunt for new locations and I’m thrilled to be part of this great brand during this time of growth.”
Tomatina is a casual, full-service Italian restaurant chain headquartered in San Rafael, CA. There are currently five Tomatina locations in Northern California, including Alameda, Walnut Creek, Dublin, San Rafael and Santa Clara. Management is currently looking for new locations for expansion.
For more information, please contact:
Vice President of Marketing
150 Pelican Way
San Rafael, CA 94901