We are honored by the recognition of Top Sales World and HubSpot,” said McDade. “We’ve worked hard since launching the blog in 2009 to foster productive thought and collaboration among executives in sales and marketing, and are pleased to be recognized.
Alpharetta, GA (PRWEB) September 11, 2013
ViewPoint │ The Truth About Lead Generation, the blog authored by PointClear founder and CEO Dan McDade, was recently recognized on two trustworthy blog lists as best-in-class.
1. HubSpot, a provider of inbound marketing software, named the popular blog, published by Atlanta-based prospect development firm PointClear, one of 25 Helpful Sales Blogs You Don't Want to Miss Out On
2. Top Sales World, an international (online) community organization dedicated exclusively to the sales profession, recognized four-year old ViewPoint as a Top 50 Sales and Marketing Blog for 2013.
In announcing the 25 Helpful list, HubSpot blog author Sam Mallikarjunan noted: “We scoured the internet looking for the best writers and thought leaders in sales. Some are fairly well known authors … while some may be fresh new voices for you. All are marketing themselves well, though, by creating valuable, educational content.”
Mallikarjunan noted recent ViewPoint posts, including:
- 10 Reasons Why Inside Sales Will Displace Field Sales Teams by 2015
- BANT is Bunk, BS and Irrelevant
- The Real Reason Sales People Struggle to Close Opportunities
Jonathan Farrington, CEO of Top Sales World, hired a team of independent researchers to assess more than 100 popular sales and marketing blogs to compile his organization’s Top 50 list. Benchmark criteria included:
- Quality of the written word, including use of grammar, punctuation and originality
- Ability to educate or entertain—specifically, giving something back rather than pitching continually
- Popularity, i.e. visitor numbers
- Social media exposure—Tweets, LinkedIn/Facebook/Google+ promotion
- Blog design—cosmetic appearance
- Regularity of posts
“This was a very rigorous process that included both subjective and objective evaluation. We are quite confident that the standout blogs in our industry have been identified—and duly recognized,” Farrington said.
“We are honored by the recognition of Top Sales World and HubSpot,” said PointClear’s McDade. “We’ve worked hard since launching the blog in 2009 to foster productive thought and collaboration among executives in sales and marketing, and are pleased to be recognized for this effort.”
ViewPoint draws on McDade’s 20-plus years of experience helping companies develop prospects and drive revenue. Named one of the 50 most influential people in sales lead management in 2009, 2010, 2011 and 2012 by the Sales Lead Management Association (SLMA), Dan was recently named to the inaugural 2013 SLMA College of Fellows. Top Sales World named him a 2012 Top Sales Expert and one of the Top 50 Sales & Marketing Influencers for 2012 and 2013. McDade uses the blog as a forum for insight into such topics as closing the gap between marketing and sales; exploring the most effective means of reaching target audiences and accelerating sales cycles.
Guests frequently contribute to ViewPoint, including James Obermayer, founder and executive director of the Sales Lead Management Association, Josiane Feigon, president of TeleSmart Communications and Ardath Albee, CEO of Marketing Interactions, Inc. The PointClear blog is also known for being media rich, featuring an educational video series spotlighting industry leaders, PowerViews, hosted by McDade.
HubSpot all-in-one marketing software helps nearly 8,500 companies in 46 countries attract leads and convert them into customers. Applications in the software platform include blogging and social media marketing, search engine optimization, website management, lead management, marketing analytics, landing pages, email marketing and marketing automation. HubSpot is also the developer of the popular website analysis tool, Marketing Grader, which combined with its predecessor Website Grader has more than 4 million users. HubSpot was founded in 2006 and is based in Cambridge, Mass. For additional information, visit HubSpot.
About Top Sales World
Top Sales World is a unique international online community dedicated exclusively to the profession of sales. The organization draws together the industry’s best known sales experts who provide unparalleled—and free—information in the form of how-to guides, articles, webinars, advice and more. In addition, TSW is the world’s first online “sales hypermarket,” offering every resources needed by front-line sales professionals and their managers. A one-stop opportunity in line with modern consumer preferences, TSW eliminates the need to roam the Internet in search of the up-to-date information essential for maintaining optimum performance levels. For additional information, visit Top Sales World.
PointClear provides the prospect development services needed to drive revenue for B2B clients. Since 1997, the Atlanta-based company has provided response management and lead generation, qualification and nurturing services to healthcare, business services and technology organizations, delivering 100% sales-qualified opportunities to client sales and marketing teams. This unparalleled level of consistency and quality is possible because of the firm’s recruiting, planning, segmentation and database management best practices. PointClear’s founder and CEO Dan McDade authored the book, The Truth About Leads, available on Amazon and other online sources. For more information visit PointClear.