‘Back to Ski’ Helps Families Plan 2013-14 Ski Vacations

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From September 16 to September 20, 2013 bloggers and ski industry representatives will offer online tips, deals, and contests for families looking to plan their 2013-14 ski vacations on the new Back to Ski website. This online campaign, founded by the award-winning family travel writer and winter sports enthusiast Mara Gorman, is co-sponsored by Keystone Resort, Smugglers Notch Resort, and Go Breck, the Breckenridge, CO, Chamber of Commerce.

Family skiing

Mara Gorman, Founder of Back to Ski, enjoying the mountain with her family

The Back to Ski bloggers know that ski trips are worth the challenge and expense and will offer been-there, done-that tips to help get families on the mountain as easily and cheaply as possible.

Fall is the best time to plan family ski vacations; children are back in school, parents have more time, and many resorts offer pre-season deals to bargain-hunters willing to pay in advance. On BacktoSki.com, families will have a golden opportunity to prepare for the 2013-14 ski season with essential information at their fingertips.

In addition to the launch of the Back to Ski website, ten leading family travel bloggers will host articles about skiing on their respective websites. “Planning a family ski vacation can be overwhelming – as a skiing mom I know that,” says Gorman. “These bloggers know that ski trips are worth the challenge and expense and will offer been-there, done-that tips to help get families on the mountain as easily and cheaply as possible.”

Gorman is also excited about connecting families directly with the resorts they will be visiting. “Family ski vacations are one of the best ways I know to spend time together in the winter and ski resorts are an integral part of that enjoyment,” she says. “I’m so happy to offer families a chance to talk directly with the people who can help them have the best ski experience possible.”

Visitors to the site who sign up to receive the Back to Ski newsletter between the 16th and 20th will be entered into a drawing to win $100 in credit good toward lift tickets on Liftopia (http://www.liftopia.com).

Families can win a ski vacation

Keystone Resort (http://www.keystoneresort.com) in Colorado, a black diamond sponsor of the campaign is running a Facebook giveaway (https://www.facebook.com/backtoski) a two-night stay for a family of four including lift tickets, rental equipment, and group lessons.

“We’re thrilled to be partnering with Back to Ski Week this year and offering a prize,” says Laura Parquette, Senior Communications Manager at Keystone Resort. “The bloggers in this program create a community of sharing that helps ease the planning required for a family ski vacation. Like Back to Ski Week, Keystone is dedicated to providing the most convenient, family-centric, affordable ski vacations possible, including once again offering our unmatched Kids Ski Free program. The countdown to ski season is on, and we look forward to see all of the great content created by the wonderful Back to Ski partners.”

Twitter chat offers skiing families a chance to connect

On Wednesday, September 16 from 3 to 4 p.m. EST, a hosted Twitter chat using the hashtag #backtoski will offer families a chance to interact with bloggers and ski resorts, asking questions and sharing their own experiences.

“Back to Ski is timed perfectly for families who may have questions as they begin planning their winter ski vacation,” says Public Relations Director Karen Boushie of Vermont’s Smugglers’ Notch Resort, which offers family programs that have been recognized as #1 by the readers of SKI Magazine for 14 years. “The Twitter chat is an especially wonderful opportunity to pose questions and reap the benefits of a conversation in real time with other families, family travel bloggers and ski resorts. Smugglers’ is excited to partner with the Back to Ski community to launch a new season of special family ski experiences.”

Participants in the chat will be entered to win prizes include three $50 Visa gift cards.

Families interested in participating the Back to Ski campaign should sign up at Backtoski.com, like the campaign on Facebook (https://www.facebook.com/backtoski), or follow @Back2Ski on Twitter.

About Back to Ski

The brainchild of family travel blogger Mara Gorman of The Mother of all Trips (http://www.motherofalltrips.com), Back to Ski started in the fall of 2012. The crowd-sourced campaign included a blog carnival in which 34 bloggers participated as well as a Pinterest board, coverage on Facebook, and an extensive discussion on Twitter using the hashtag #backtoski that generated 750,000 impressions.

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Mara Gorman, Founder and publisher, Backtoski.com
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