Novotorium Offers Startup Classes Sept. 16-20 & Business Plan Competition Sept. 23 with $5,500 First Prize

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Early stage startups are invited to attend classes, receive guidance and enter business plan competition with $5,500 first prize, according to Stuart Segal.



This program is designed for entrepreneurs in the early stages of developing a new business in health, wellness and nutrition. The classes will help answer some of the most challenging questions early stage startups face.

Entrepreneurs working on early stage businesses in health, wellness and nutrition are invited to register for classes to be held at Novotorium in Langhorne, Pennsylvania, during the week of September 16, and to enter a business plan competition to be held on September 23, according to Stuart Segal, managing director of Novotorium. The program, available at no cost to startups, will cover legal matters, business development, lean and agile methodologies, startup funding, and the market for health, wellness and nutrition startups.

The winner of the business plan competition will receive $2,500 in cash and $3,000 in services from Novotorium.

“This program is designed for entrepreneurs in the early stages of developing a new business in health, wellness and nutrition. The classes will help answer some of the most challenging questions early stage startups face,” Segal said.

Each day of the week will begin with set classes in the morning. Entrepreneurs are welcome to register for any or all of the classes. In the afternoons, Novotorium partners and staff members will be available to coach startups through a variety of topics, including technology, design, team development, social media, marketing and planning. Registration is required. The class lineup is as follows:

10:00 a.m. to noon, Monday, September 16: Agile & MVP: Planning and Fast Pathways to Launching Your Business – Novotorium Team members Chuck Hall, Alberto Janza and Charla Wolfe will walk through the planning and implementation tools we use, and that we see the best companies using, to plan and implement their startup work to get results fast.

9:00-11:00 a.m., Tuesday, September 17: Practical Approaches for Growing Your Startup Business – Novotorium partners Heidi Gray-Devita, Rick Simmons and Rick Toone will share their insights and experiences using solid sales planning and techniques, Internet marketing, social media, video and creative approaches to growing startup businesses.

9:00 a.m. to 11:00 a.m., Wednesday, September 18: Legal Approaches for Creating and Protecting Your Startup Business – Novotorium Partners Geoff Weber, Fred Wilf and Frank Taney will discuss the range of approaches that are available for startups when considering legal structure, protecting intellectual property, and creating contracts for your startup.

9:00-10:30 a.m., Thursday, September 19: Funding Your Early Stage Startup Business – Novotorium advisor Steve Blodgett will offer his perspective on funding opportunities for startups in today’s challenging capital environment.

9:00 a.m. to 10:30 a.m., Friday, September 20: Understanding Opportunities in Health, Wellness & Nutrition – Novotorium partners Wynne Weissman and Jordan Warshafsky, and Novotorium managing director Stu Segal, will share their insights on opportunities for health, wellness and nutrition startups.

Companies wishing to participate in the program must apply on the Novotorium website using the ordinary application form that can be found at Applicants should note “TBD” in any part of the application that is yet to be determined. Applicants should also note “Applying for September Program” in the “What Else?” section of the application.

By Friday, September 20, companies will be required to develop and submit a business plan. Business plans will be vetted and slotted into presentation times for the competition on Monday, September 23. The top company in the business plan competition as determined by Novotorium will receive $2,500 in cash and $3,000 in services during a month-long residency at Novotorium. All companies in the business plan competition will be considered for Novotorium’s ordinary funding and business incubation program as well.

Full information on the program may be found at: Questions may be emailed to info(at)novotorium(dot)com.

As a business incubator, Novotorium invests in businesses and provides a range of services such as strategic guidance, advice from subject matter experts among Novotorium’s partners and business planning services. Novotorium also offers access to tactical business resources such as a call center, a data center, technology development and marketing services.

Novotorium offers selected startups a sliding scale of initial investment amounts between $5,000 and $250,000, with Novotorium’s equity position in startups based on business fundamentals rather than preset investment amounts and equity targets. In addition, Novotorium utilizes a variety of investment structures including preferred shares, common shares and convertible debt.

About Novotorium
Novotorium provides a full range of guidance, support and services for health, wellness and nutrition startups, helping entrepreneurs grow their businesses from Concept through Sustainable Operations, and every stage in between. Novotorium is conveniently located in Langhorne, Bucks County, Pennsylvania, in the Philadelphia suburbs with easy access to New York, New Jersey and the entire Philadelphia area. Novotorium accepts applications from health, wellness and nutrition startups on a rolling basis. For more information about Novotorium, please see the company’s website

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Chuck Hall
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