You can run any link through the URL builder, and have clearer tracking in your analytics account.
Manchester, UK (PRWEB UK) 11 September 2013
Online marketing Guru, Ezra Firestone, has explained why marketers should start using a free tool from Google to gain greater insight into how much traffic their content generates.
In his first post on Find the Edge, Firestone uses a video to walk viewers through the process of creating custom URLs, which are designed to provide a simple way to improve analytics.
He said: "This tool is so dang cool and nobody is using it. The point of the URL builder is to be able to pass data into your Google analytics account so that you can see exactly where your traffic is coming from.
"This can be used any time you're posting a link anywhere - whether this be on your blog, social page, in an email or an affiliate link. You can run any link through the URL builder, and have clearer tracking in your analytics account."
Firestone recommends using the tool in conjunction with a URL shorterner, in order to slim down the size of the generated links. He also explains how the tool allows multiple links within the same content to be tracked and analysed separately.
He recommends using the data it provides to discover which channels are most effective for generating traffic and conversions, and which should be avoided in future.
Firestone said: "When you share your content on Google, on Twitter, or email it out to your lists, you want to be able to see how those sources of traffic doing for you.
"So by creating these individual links for each social platform, you'll be able to see how those different sources of traffic are converting for you, who buys, and how much time leads spend on your website."
Ezra Firestone is the latest Expert Panellist to sign up at Find the Edge, and is a digital marketer and conversion specialist who leads several businesses. More about him can be read here: http://www.findtheedge.com/expert-panelist/ezra-firestone.
Kenny Goodman, founder of Find the Edge, said: "Ezra is superb at what he does, and I'm delighted that we can feature his content on Find the Edge.
"All marketers need to keep a close eye on what is working and what isn't, and this tool provides a simple, yet effective, way to do this."
Find the Edge is a business website where leaders from a variety of industries share their knowledge with the wider business community.