This session is an absolute must for any company that seeks to forge a strong emotional connection with its customers, and wants to truly respond to the Voice of the Customer.
(PRWEB) September 12, 2013
A new featured session focusing on responding effectively to the Voice of the Customer has been announced for the inaugural Loyalty Expo Europe forum, presented by Loyalty 360 – The Loyalty Marketer’s Association. The event is scheduled for Oct. 7-8, 2013 at the Tower Hotel in London.
The featured session is titled, “Leading the Customer Experience Transformation: Keys to Effectively Respond to the Voice of the Customer.” Nancy Dalton, Global Head of Learning and Quality for Barclaycard, will be the featured speaker. Dalton manages the Learning and Quality Assurance strategy for the Barclaycard Operations footprint, which covers strategic business units in the United States, United Kingdom, and Southern Europe.
The session will explore the key elements required to successfully unlock the power of customer interactions and leverage quality, training, and communication mechanisms to drive enterprise-wide awareness, action, and accountability for an improved customer experience.
As customer needs converge, combined with a proliferation of social media and the emergence of diverse competition, it’s never been more important for companies to create an emotional connection with their customers. What used to be a job deemed most critical for customer service operations must now be a holistic accountability for the entire organization.
“Improving the customer experience is at the forefront of brand strategies everywhere,” shared Loyalty 360 President Erin Raese. “This session is an absolute must for any company that seeks to forge a strong emotional connection with its customers, and wants to truly respond to the Voice of the Customer.”
Loyalty Expo Europe presents a great opportunity for marketers to come together and discuss the importance of loyalty, building strong customer relationships, along with the various challenges associated with long-term retention. This inaugural forum, presented by Loyalty 360 – The Loyalty Marketer’s Association, allows attendees to join their peers in a casual setting that promotes the mutual sharing of experiences, insights, and ideas.
The two-day event will be jam-packed with learning and expansive networking opportunities including: interactive sessions, marketer-only peer-to-peer roundtables, networking receptions, and exhibit hall. The roundtables have been quite popular at past Loyalty Expo events as participants take advantage of this opportunity to share experiences and discuss challenges and solutions.
2013 is trending to be a big year for customer experience and loyalty. Loyalty Expo Europe 2013 will provide the knowledge necessary to guide customers on the path to loyalty. Loyalty Expo has garnered the reputation of being one of the industry's premier events.
Loyalty Expo Europe 2013 will focus on the following topics:
Big Data & Analytics
Customer Relationship Management
Voice of the Customer
Loyalty Program Trends
For more information, please visit http://loyaltyexpo.eu/. To schedule an interview with a representative from Loyalty 360, contact Erin Raese at: ErinRaese(at)loyalty360(dot)org.
About Loyalty Expo Europe
Loyalty Expo is a true Voice of the Customer-driven, best practice-focused customer loyalty and reward conference. By attending, you’ll have the opportunity to network with hundreds of your fellow marketers and hear how they are reaching their customer relationship-building goals. Market leaders will be sharing their experiences and insights on customer retention strategies and trends. Attendees will leave Loyalty Expo with an understanding of new research, technologies, and solutions to aid their organizations on the customer loyalty journey.
Loyalty Expo Europe will take place Oct. 7-8, 2013 at The Tower Hotel, St. Katherine's Way, London. For more information visit: http://loyaltyexpo.eu/
About Loyalty 360
Loyalty 360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them. For more information, please visit Loyalty360.