DeVita Natural Skin Care Introduces New Line of All-Natural Mineral Cosmetics, absolute minerals™

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The all-natural, vegan skin care company is expanding its product offerings with a line of all-natural mineral cosmetics.

The all-natural, vegan skin care company, DeVita Natural Skin Care, is expanding its product offerings with the recent launch of a new line of all-natural mineral cosmetics, absolute mineralsTM. Not just another mineral makeup, absolute minerals™ is an age defying color cosmetics line that features natural pigments and botanicals to enhance women’s natural features as well as the health and beauty of the skin without exposure to harsh and toxic chemicals. All products in the line feature a certified organic aloe vera base and highlights the same features customers have come to know and love about DeVita Skin Care including all-natural ingredients that are 100% paraben free, PETA certified, vegan and vegetarian.

“We are always listening to feedback from our customers and came to realize that women were looking for a mineral cosmetics line they could wear on a daily basis that is safe for and enhances their skin,” explains Cherlyanne DeVita, Ph.D., President and CEO of DeVita Naturals. “We are proud to launch this line of mineral makeup because it has been a labor of love. Our customers have come to expect the best with only the purest and most natural ingredients in our products, so we took our time making sure we got it right. Its an extension of DeVita Natural Skin Care that we know women will love and is designed to enhance women’s natural beauty.”

As a part of the absolute minerals™ line, DeVita has taken its best-selling Solar Protective Moisturizer and combined it with the absolute minerals™ color blends to create a special treat for customers. The result is Moisture TINTS, a tinted SPF 15 sunscreen moisturizer that incorporates enlightening pigments and age-defying ingredients and is DeVita’s natural vegan-veg answer to one of this seasons most popular beauty trends, the BB Cream. Moisture TINTS Multi-Benefit Beauty Balm is a triple threat that tints, moisturizes and offers sun protection and is a simple out the door, one-step beauty move that busy, on the go women will love.

Another highlight from the absolute minerals™ line is the DeVita Prime Corrective, a lightweight, non-greasy makeup primer that enhances skins luminosity, minimizes the appearance of pores and wrinkles and helps make-up go on smoothly and evenly. It even offers a barrier to help makeup from absorbing into wrinkle creases and helps makeup last all through the day. DeVita Prime Corrective incorporates Diamond Core Powder technology that refracts light instead of absorbing it, so unlike other correctors it doesn’t leave a dull, mask-like appearance. Skin looks luminous, glowing and perfectly color balanced.

From primer and foundation to lipstick, mascara and eye shadow – DeVita Natural Skin Care’s absolute minerals™ has everything a woman is looking for in an all-natural cosmetic line and more. The full line of absolute minerals™ cosmetics includes:

-absolute BASE, loose powder foundation
-softBLEND, crème to powder foundation
-absolutely WHIPPED, whipped crème foundation
-absolute EYES, pressed eye shadow quad compacts
-absolute LENGTHS, lengthening mascara - vegetarian
-softLINES, eye liner pencils
-definedLINES, liquid eye liner pen
-LipScience, OpalShine lip gloss lip volumizer/plumper
-absolute LIPS, natural flower wax sheer lipsticks - vegetarian
-absolutely BLUSHED, loose powder blushes
-absolutely BRONZED, loose powder bronzers
-absolutely FINISHED, loose finishing powder

The absolute minerals™ line is available online at Media interested in samples of the absolute minerals™ line or to coordinate an interview with Cherylanne DeVita, please contact Lauren Verini at lauren(at)adinfinitumny(dot)com or (212) 693-2150 x311. For more information, please visit or to read DeVita Reviews, visit

About DeVita Natural Skin Care
DeVita Natural Skin Care is the fastest growing all-natural, 100% paraben free, PETA Certified, vegan cosmeceutical skin care line in the country. Cherylanne DeVita, Ph.D., the president and CEO of DeVita Naturals, started the company in 2000 out of her desire for affordable, natural and effective skin care products that she could use on her own sensitive skin. Today, DeVita Natural Skin Care has over 100 different DeVita Natural Skin Care products, absolute minerals™, a complete line of revolutionary aloe-infused mineral make-up, and DeVita Rx, a professional line of skin care products sold exclusively through licensed professionals. DeVita Skin Care and Color Cosmetics are available online and in natural foods stores throughout United States, Canada and in over 10 different countries. For more information, please visit and

In addition to her role as President and CEO of DeVita Natural Skin Care, Cherylanne also currently serves on the Executive Board of Alice Cooper’s Solid Rock Foundation, a nonprofit organization dedicated to enriching the lives of teens through performing arts.

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Lauren Verini
(212) 693-2150 311
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