Winnipeg, Manitoba (PRWEB) September 13, 2013
Canadian activewear apparel label, MPG Sport, has launched its 2013 Fall "My Performance, My Lifestyle" Collection that continues to convey the brand's original philosophy of always pushing the envelope in melding fashion forward designs with technical, performance-enhancing fabrications and detailing. Each season presents an opportunity for MPG designers to find even more creative methods of uniting the seemingly opposite worlds of sport and fashion in perfect harmony with the result being a complete line of garments that transcend the gym or yoga studio to be worn dressed up in casual environs, especially important to individuals unwilling to sacrifice style for comfort.
Updates to the collection for Fall 2013 include striking new additions to the print story with patterns such as geo-block prints, midnight cloud and a crocodile pattern. The collection has been spread across a number of different capsules each reflecting the aesthetic and functional approach to the garments in each:
Black Series – run/active capsule
Opulence – active/lifestyle capsule
Fusion – yoga/lifestyle capsule
Core – perennial bestsellers
Seamless – seamless capsule (carried forward from Spring)
The accessories product category has grown to include seamless engineered, technical undergarments such as a boy-short, thong and bralet.
MPG’s men’s collection, reflecting market trends, continues to adhere closely to the performance side yet still remains much more stylish and fashionably influenced than other comparable brands.
As has been the case every season since the brand's inception, the Fall 2013 campaign features 'models' who are athletes and dancers, admired for their unyielding dedication and discipline in their chosen fields. The images/videos created using the MPG Messengers dramatically illustrate the ability of the garments to function in both active and casual settings. The inspirational individuals in this season's campaign, the MPG Messengers, are as follows:
Kim Dolan Leto – Writer, model and speaker
Craig Ramsay – Celebrity fitness expert, TV personality and Motivator to Move
Chris Thorburn – Professional Hockey Player, NHL
Ashley Bouder – Principal dancer, New York City Ballet (making her second appearance in an MPG editorial campaign)
The images and video were shot by Seattle-based Marc von Borstel, who has garnered extensive experience shooting our Messengers, and Brian Liepe, who was responsible for the previous season's Spring 2013 videos. The editorial materials capture the diverse individuals both in their natural active settings to capture their performance side but also in a high-glam studio environ to illustrate both the Messengers' and the apparel's innate fashion forward elements.
Founded in 2004 as a division of Mondetta Clothing, MPG, in its continuing efforts to create fashion forward active apparel, bridges the gap between performance and lifestyle to create entire collections that transition from one to the other with an innate versatility absent from other brands in the market. And although much of the original inspiration for the brand and its aesthetic was shaped by dance and dancers, MPG has found fans across a wide spectrum of individuals in pursuit of athletic excellence, including a large segment practicing yoga. From a handful of retail outlets in 2004 and 2005, the brand is now carried in over 450 outlets across North America including some of the most prestigious sports retailers, gyms/spas and yoga studios in the US and Canada. Looking forward, the company plans on continuing opening more doors to both big box retailers as well as smaller locations.