500friends Names Geoffrey Smalling as Chief Technology Officer

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Former CTO of wine.com brings significant technical leadership experience to support the next phase of company growth

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I have seen first hand the challenges that retailers face in today's competitive environment. 500friends is solving those problems

500friends, the leading provider of next generation loyalty marketing solutions, today announced the addition of Geoffrey Smalling to their management team as Chief Technology Officer. Smalling will lead the engineering team and drive the expansion of LoyaltyPlus, the Company's’ award winning loyalty marketing platform.

Smalling joins 500friends from wine.com, the #1 online wine store and No. 249 in the Internet Retailer Top 500 Guide, where he has served as their CTO since 2008. As CTO, Geoff will work to ensure 500friends’ products continue to deliver material increases in customer lifetime value and share of wallet for clients utilizing the LoyaltyPlus platform.

“I am thrilled to join the 500friends team. Having served as a technology leader for a top online retailer, I have seen first hand the challenges that retailers face in today's competitive environment. 500friends is solving those problems,” said Smalling.

Smalling’s appointment comes during a successful year of growth for 500friends. The Company has added significant new clients to its roster and is now the loyalty partner of choice for over 40 of the top 1000 retailers including 1-800 Flowers, American Greetings and Shoebuy.com.

“As we enter our next phase of growth, Geoff’s proven track record of building scalable infrastructure and technology leadership combined with his perspective as a buyer of SaaS solutions for the retail category make him an obvious fit for the role at 500friends. We are excited to add him to our team.” said Justin Yoshimura, CEO of 500friends.

500friends is redefining loyalty marketing by enabling retailers to deliver innovative, cross-channel loyalty programs that increase the lifetime value of their customers. The LoyaltyPlus cloud-based platform offers a comprehensive suite of capabilities that empowers retailers with proven strategies that create highly personalized and targeted customer experiences at each stage of the lifecycle and across all touch points, while providing deep insights into their customers to enable better marketing decisions. 500friends is based in San Francisco and is backed by leading institutional investors including Crosslink Capital, Intel Capital, and Fung Capital (Li & Fung). For more information, please visit http://www.500friends.com.

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