Current Analysis to Expand Scope of Enterprise Data and Analytics Advisory Service

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Leading Market Analysis Firm Rapidly Scales Existing Coverage of ‘Big Data’

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We recognize that the enterprise data and analytics market represents both a sweeping opportunity as well as a phenomenal risk for our customers.

Current Analysis, the leader in continuous, actionable market analysis and advice for the information technology, software and telecommunications industry, announced today the expansion of its Business Technology and Software practice to form a dedicated team of industry experts to further enhance its coverage of enterprise data analytics.

The company has long been examining the key facets of ‘Big Data’ in areas such as social analytics, in-memory databases and customer relationship metrics, with more than 300 analytical reports published over the past two years alone. However, current market dynamics now warrant expanded analytical coverage. For example, with the introduction of databases capable of handling the wide array of unstructured data that actually makes up an enterprise, and with the rise of high-volume yet cost-effective hardware architectures, the ideals of ‘Big Data’ are finally within reach of many organizations looking to chase both operational efficiencies and business opportunities. This has led to a gold rush among enterprise software, hardware and services vendors that promises to drive and enliven a wide array of industries.

“We recognize that the enterprise data and analytics market represents both a sweeping opportunity as well as a phenomenal risk for our customers,” commented Brad Shimmin, Research Director and Enterprise Data and Analytics lead analyst for Current Analysis. “But with a rapidly evolving raft of ‘Big Data’ technologies at the ready, it is more critical than ever that our customers understand both the fast-changing dynamics of this market as well as the array of solutions and providers in order to make smart decisions and investments. Technological timidity or an impulsive misstep represents a ready opening for the competition.”

The expanded Current Analysis Enterprise Data and Analytics service will focus on the core areas of:

o    Customer Data and Analytics

o    Data and Analytics Insight and Discovery

o    Data and Analytics Platforms

o    Data Acquisition, Marshaling and Performance

o    Data Security and Governance

o    Enterprise Social Data and Analytics

o    Master Data Management

o    Data Warehousing

o    Business Intelligence

“With our dedicated Enterprise Data and Analytics coverage segmentation and team of experts, we will equip vendors and business buyers with a succinct, timely and comprehensive view of this dynamic and often misunderstood or misinterpreted market landscape,” said Jerry Caron, Senior Vice President, Analysis for Current Analysis. “We are applying our deep technological and go-to-market expertise across the entire gamut of required technologies ranging from data capture to data discovery. We are helping buyers identify which market trends to adopt, postpone or even avoid. And we will give vendors the knowledge necessary to counter market threats in a timely and forceful manner.”

“The job of building a fast, reliable, and cost-effective ‘Big Data’ project capable of extracting insight or exposing deficiencies has become a mission-critical endeavor for CIOs,” continued Shimmin. “But with a rapidly evolving host of enterprise data and analytics technologies at the ready – open source frameworks such as Hadoop, less stringent database technologies such as NoSQL or massively scalable data stores from vendors such as Teradata, HP, EMC, et al. – the ability to understand the entire solution stack has become imperative. CIOs must build a solution capable of spanning data capture to data discovery using technologies consumed by IT operations, developers, business owners and end users themselves.

About Current Analysis

Current Analysis is the leading provider of continuous, actionable market intelligence, analysis and advice. For over 15 years, Current Analysis has helped global IT, software and telecom companies leverage market events to identify strategic growth opportunities, innovate and position themselves as leaders in the marketplace to win more business. Our analysts offer expert insights into critical market and business dynamics, enabling them to provide unbiased company and product assessments, as well as recommendations on how vendors, competitors, buyers and market influencers can improve their abilities to anticipate and take quick action on opportunities and competitive threats. Relied upon as a trusted partner, the company serves more than 35,000 professionals at over 1,400 global enterprises.

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