The ability to leverage a loyalty program and to drive loyalty behavior should be the focus of all brands.
(PRWEB) September 19, 2013
In today’s fiercely competitive market, customer loyalty programs are a dime a dozen. To truly differentiate and build engagement, companies need to harness the power of “Intelligent Loyalty”.
On Sept. 26 at 1 p.m. EDT, Loyalty 360 will host a webinar titled, “How to Identify and Drive Profitable Customer Behaviors Using Intelligent Loyalty (Plus 5 Key Steps to Get You Started),” which will be presented by Exchange Solutions.
At this event attendees will learn:
- Five reasons companies may be failing at effectively engaging customers
- Five best practices to drive better customer loyalty
- Practical industry applications of the principles of Intelligent Loyalty to boost customer engagement, drive more profitable behaviors, and increase revenues and ROI
“Many brands in the past launched loyalty programs with little forethought and the programs were not always smart,’’ shared Mark Johnson, CEO and CMO of Loyalty 360 – The Loyalty Marketer’s Association. “The ability to leverage a loyalty program and to drive loyalty behavior should be the focus of all brands. This session will give credible, actionable insight and processes that brands and marketers can learn from!”
The featured webinar speakers will be Emily Collins, Analyst, Customer Insights Team, Forrester; and Steven Hoffman, President and CEO, Exchange Solutions.
Collins will discuss the principles of Intelligent Loyalty including what works – and what does not. Meanwhile, Hoffman will explain how the principles of Intelligent Loyalty can be applied across a number of different industries; including one specific example of how a leading online business has been able use these principles to drive a significant and quantifiable lift in customer engagement, behavior, and revenue.
Collins is an analyst focused on customer loyalty programs, with an emphasis on trends, technologies, services, and analytics. She helps marketing clients navigate the evolving customer loyalty landscape and develop intelligence-driven loyalty strategies and programs. Her research examines consumer attitudes toward loyalty programs, and the tools, skills, and processes required for Customer Insights Professionals and loyalty marketers to successfully foster meaningful relationships with their best customers.
Hoffman has been the President and CEO of Exchange Solutions since January 2012. He has also held a number of leadership positions in the consulting and software industry, including serving as Executive Vice President and Chief Strategy Officer for Sapient. As a Partner at Bain and Company, he ran the firm's Boston office and led engagements for CEOs and other C-level executives. Steve has been a frequent speaker at conferences and corporate events on the subjects of strategy implementation, generating predictable business results from technology investments, and defensive patent portfolio strategy.
Marketers are invited to join Loyalty 360 and Exchange Solutions on Sept. 26 at 1:00 p.m. EDT at this free webinar to learn how to drive profitable customer behaviors using Intelligent Loyalty. For more information, please visit: http://loyalty360.org/conferences/event/how-to-identify-and-drive-profitable-customer-behaviors-using-intelligent-l.
About Loyalty 360:
Loyalty 360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them. For more information, visit loyalty360.org.
About Exchange Solutions:
With locations in Boston and Toronto, Exchange Solutions provides one-to-one customer engagement solutions that result in measurably superior ROI to traditional loyalty programs by creating sustainable and profitable communities of loyal customers. With 17 years expertise, they have maximized relations with their partners and trusted third parties to serve over 30 million customers and support close to 250 million transactions per month – totaling $6 billion in purchases per year. To learn more, visit http://www.exchangesolutions.com, Twitter @ExchangeSolns, LinkedIn.