The School of Internet Marketing Instructor on Why Google Needs More Data

Jonathan Goodman comments on the documentary: Google and The World Brain.

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When you look at a tool like Freebase…it's trying to add semantic intent to the comprehension of a search. ~ Jonathan Goodman

Jersey City, NJ (PRWEB) September 14, 2013

Google has a deeper reason for wanting to have access to all of the books in the universities and libraries. At least that's according to an interpretation of the documentary called Google and The World Brain. Jonathan Goodman, professor at The School of Marketing and president of Halyard Consulting, discussed this idea in his weekly podcast for the sixth of September, 2013.

Goodman commented on this documentary that discussed the premise that Google had approached universities and national libraries about having their books scanned and added to Google's database. Lawsuits ensued, but Goodman feels they missed the big picture of what Google is trying to do.

Google and other search engines can read people's search requests but they can't understand the intent behind them. If a person types in a word that has a double meaning, search engines may select responses based on the most popular meaning rather than the intended meaning. Search engines have no comprehension of the English language and that is what Google is trying to achieve by getting access to more books. All of that information will help it understand the semantics of the language.

"When you look at a tool like Freebase…it's trying to add semantic intent to the comprehension of a search." – Jonathan Goodman

According to Goodman, comprehension is the next step to achieving artificial intelligence. It is what will take searches to the next level and that is why Google needs more data.

To listen to the podcast, please visit: http://halyardconsulting.com/podcast-missing-big-picture/

Citation: http://techcrunch.com/2013/05/08/google-book-search-and-the-world-brain-book/
About The School of Internet Marketing

The School of Internet Marketing allows business owners to take control of their web presence in order to develop new leads and customers for just $47 per month. The School works to empower business owners with the understanding that a little education can go a long way. It offers a variety of 100% web-based courses for small business owners wanting to learn how to market their business online. Visit http://www.theschoolofinternetmarketing.com to learn more.

About Jonathan Goodman

Jonathan Goodman is a professor at The School of Internet Marketing and the President of Halyard Consulting. He started his career over 20 years ago at the dawn of the Internet age producing websites for Fortune 500 companies. He holds an MBA, an MS, and a BFA. Halyard Consulting is an Internet marketing firm, exclusively focused on WordPress development and search optimization. Jonathan is also the author of the well-received book The World of Internet Marketing and has a weekly podcast by the same name.

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Contacts:
James Martell, VP Business Development
Clearbrook Web Services, Inc./ The School of Internet Marketing
Phone: (604) 535-6352


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