Automotive Marketing Firm Force Marketing Now a Dataium Certified Partner

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Force Marketing and Dataium team up to create customized and effective marketing strategies using big data.

Force Marketing would like to announce its new strategic alliance with Dataium, the world’s largest compiler of online automotive shopping behavior.

Dataium aggregates behavior from more than 30 million auto shoppers across more than 12,000 automotive websites at any given time. Now a certified Dataium partner, Force Marketing is putting Dataium data to work for its clients in the automotive industry.

The digital marketing specialists at Force Marketing are able to utilize this data to create customized and effective marketing strategies for their automotive clients. Force Marketing’s clients benefit from campaigns that are tailored to of-the-moment automotive shopping trends by metro market based on the Dataium Auto Shopper Intensity (ASI) model.

Because the ASI also measures predicted shopping trends weeks in advance, Force Marketing can help dealers identify future opportunities for the most effective usage of ad dollars.

Thanks to the opportunity to use this data, Force Marketing is able to target in-market consumers based on their shopping behavior for more efficient campaigns, leading to increased conversion rates and decreased costs per lead. It also allows Force Marketing to provide a better buying experience for the consumer by offering unique buying incentives and benefits structured to a consumer’s specific needs.

Force Marketing utilizes Dataium data for the following marketing purposes:

  •         Direct Mail
  •     Paid Search
  •     Online Display Advertising
  •     Search Engine Optimization
  •     Targeted Email Marketing
  •     Retargeting

“Force Marketing has always been a data-first company, but with access to the full spectrum of Dataium data, we’ll be able to take that to the next level,” said John Fitzpatrick, Force Marketing President and CEO.

Fitzpatrick went on to say, “This Dataium partnership allows us to better understand the consumer path to purchase, and more importantly, to better understand how to use that information to create more effective marketing campaigns for our clients. We are proud to be the only marketing company that is using this data to benefit the dealer by eliminating wasteful marketing spending.”

Dataium is pleased to be working with Force Marketing, as well. “We are very excited for this partnership with Force for many reasons,” said Jason Ezell, President and Co-Founder of Dataium. “For Big Data to be effective and actionable for dealers, it has to be put to proper use through the proper partners. Force is an extremely advanced and innovative digital marketing company with traditional marketing roots and offerings. Force Marketing has so many creative avenues, and the technical prowess and resources to put our data to work for the dealer. This is what we want to see happen with this newfound knowledge.”

Effective July 1, 2013, Force Marketing has been utilizing Dataium data to develop and implement strategic marketing campaigns for its automotive clients, and is now ready to scale. Force Marketing and Dataium are continuing to work together on developing innovative new products and solutions that focus on combining Big Data with targeted marketing.

ABOUT FORCE MARKETING

Force Marketing is an automotive direct mail and digital marketing company headquartered in Atlanta, GA, with offices in New York, NY. The company offers marketing services to an expansive client base throughout the U.S. and Canada. The company made Inc. magazine’s 500|5000 list of the fastest-growing private companies in the U.S. in 2012 for the fourth consecutive year. More information about their auto dealership marketing services can be found online at http://www.forcemarketing.com.

ABOUT DATAIUM, LLC

Dataium is the largest aggregator of in-market automotive shopping activity. With its Cloud Intelligence® platform, the company collects, analyzes, and indexes billions of online automotive shopping events from over 30 million active auto shoppers monthly. The company supports cutting-edge data collection and reporting technology; VisiCogn® Knowledge Center, and is also known for its ASI™ index and ASI™ Awards. For more information, visit http://www.dataium.com, email: info(at)dataium(dot)com, or call 877-896-DATA (3282).

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Cody Tomczyk
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