CX, Inc. Refines Business Strategy to Focus on White Label Consumer Cloud Solutions

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CX, Inc. has refined their business model to give global companies a quick way to enter the consumer cloud market using their own brand. The booming mobile market and higher demands from consumers for a seamless, online experience presents challenges for many businesses.

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There has been a real fear of damaging brand, but failure to act will mean that someone else will get the business. In today’s market, it’s imperative to build products with increased stickiness.

CX, Inc. announced today they have refined their business model to focus on their greatest success, delivering white label consumer cloud products. The decision was in response to the positive reviews from current White Label users and the high volume of requests CX received from various organizations this past year. Companies have been looking for ways to increase their average revenue per user (ARPU) while staking out a defensible position in the consumer market. Rather than being a competitor, CX will now share their consumer cloud best practices with the global business market.

“It’s becoming evident to businesses around the globe that they can no longer hold off on addressing the competition surrounding the mobile consumer, ” said Tom Clements, president of CX, Inc, “there has been a real fear of damaging brand, but failure to act will mean that someone else will get the business. In today’s market, it’s imperative to build products with increased stickiness.”

CX designed pre-established cloud file management and collaboration products that companies can offer their consumers using their own brand and look. “We have the experience in the cloud market, so we can pass some immediate benefits on to companies.” Clements added, “We’re giving them choices, to help preserve their brand presence so it doesn’t get lost during these highly disruptive times. We already made the investment, so we can help companies enter the market quickly and minimize the financial burden of building a cloud product from scratch. ”

Many technology research firms also agree with Clements’ assessment of the growing mobile and cloud market. Growth rates in the mobile and cloud storage industries are expected to explode in the next couple of years. Projections from one notable research firm, Gartner Inc., lists consumer cloud storage penetration to rise from only 7 percent in 2011 to 36 percent in 2016.

“Today, it’s almost impossible for the mobile consumer to exist without the cloud and it’s only going to be full speed ahead,” says Clements “People are creating a high volume of media files, they need more storage and expect to consume items such as videos and photos anytime, anywhere with any device. They won’t hesitate to shop around until they get it.”

CX, Inc is a preeminent white label, media-centric consumer cloud store, share and collaborative solution. Consumer products designed for global companies are built once with various components that can be turned on or off to give white label clients a customized approach and agility to fit their consumer use cases. The focus of the company is to stay ahead of technology trends to give their clients a competitive advantage.

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Tricia Covert
@CXthecloud
since: 09/2010
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