Leading Mobile and Video Interviewing Provider Announces First Phase of Rebrand and Appoints VP of Marketing

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WePow reimagines recruitment communications to personalize how candidates and companies get to know each other.

We want people to see how easy it is to convey their brand and culture to a candidate before they step foot in an office.

Wowzer, a global leader in mobile and video interviewing, announced today its new corporate identity, WePow. WePow’s new logo and tagline “Recruitment Reimagined.” were unveiled, in addition to the announcement of Bridget Webb joining its executive leadership team as the VP of Marketing.

The new vision encompasses WePow’s desire to move the brand forward into a light that captures the maturity and diversity of the entire product suite. The rebrand and executive leadership appointment work towards this new vision and future strategy and will position WePow as a leader in the space of recruitment innovation.

“With the first phase of our rebrand behind us, we want people to see how easy it is to convey their brand and culture to a candidate before they step foot in an office,” said Rodrigo Martinez, co-founder and CEO. "The way people interact, learn and capture information has changed and we are meeting that change head on. Part of how we are meeting this challenge is by bringing aboard a senior marketing professional with over a decade’s knowledge of the talent acquisition market.”

Bridget Webb, former Sr. Director of Growth and Innovation at WilsonHCG, officially joined WePow in August, and will be responsible for WePow’s brand, communications and outreach, and driving growth of the business globally.

“I’ve been in talent acquisition for the past 10 years and I strongly believe in the marriage of mobile and video to power the transformation of the landscape,” says Bridget Webb. “From recruitment communications to employer branding, the market is ripe for technology that brings the candidate and recruiting experience to life. I’m excited to be a part of a company that is powering this possibility and turning the virtual into something truly personal, something very real.”

WePow originally started as a company specializing in video interviewing solutions, but it quickly became a resource for all things recruitment communication related. The digital age calls for a revolution in candidate communications and WePow shows no signs of slowing its charge to do just that.

About WePow

WePow, a leading provider of talent acquisition solutions, powers the communication between recruiters and candidates through its branded pre-recorded and live video-interviewing platform. WePow’s recruitment communication solutions help some of the best companies in the world make their recruitment process more efficient and effective. WePow is one of the largest and fastest-growing video interviewing solution providers serving clients in North America, Latin America, Asia and Europe, including Adidas, Sephora, Deloitte and Manpower. Early investment in WePow comes from recruitment industry venture capital leader DCM (early investors in HireRight) and Recruit (one of the largest Global HR service providers).

To learn more about how WePow can help your organization, visit http://wepow.com or request a free demo of WePow’s award winning platform.

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WePow. - formerly known as Wowzer

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