(PRWEB) September 12, 2013
Infiniti style, and the wide-ranging passions and technology that power it, came to Frankfurt am Main with an Infiniti Gate live event that wowed celebrity guests with an evening of truly inspired performances.
Acclaimed acts such as Paul van Dyk, Titan the Robot and glow-suit dance troupe iLuminate from Los Angeles took to the stage at the city’s famous Zenzakan club for guests from all spheres of life but all with one thing in common – a fascination for the connection between technology and glamour that Infiniti represents.
Infiniti Gate is where Infiniti bares its soul and shares its culture, providing an experiential space for people to connect. For the celebrities, performers, Formula One stars, car designers and media present last night’s event was hailed the hottest ticket in town at the end of day one of the Frankfurt International Motor Show.
Celebrities partying the Infiniti way included Christian Ulmen, Collien Ulmen-Fernandes, Wayne Carpendale, Annemarie Warnkross, Frauke Ludowig, Marcus Schenkenberg, Janin Reinhardt, Rebecca Mir and Barbara Meier.
“Infiniti Gate has become the must-attend event for people who think they have seen it all before,” said Fintan Knight, Vice President of Infiniti Europe, Middle East and Africa. “This was only the second Infiniti Gate we have held following the launch in London and the event has established itself quicker than we could have imagined, as the great success last night showed. Infiniti gate is a crucial part of what Infiniti is.”
Star performers at Infiniti Gate Frankfurt included the man who has been ranked the world’s No. 1 DJ and who dominates the electronic music charts – Paul van Dyk, or PvD to his legions of fans. In performing a dedicated set for Infiniti and its guests, the Grammy-nominated artist was taking time off from a schedule of sold-out tours that cross each continent.
From music to dance and iLuminate, a group of glow-suit dancers from Los Angeles currently touring the world after taking the US by storm with their Performance on the TV show America’s Got Talent. The only light during their performance is from the LEDs covering their dance suits – making for an unforgettable synchronized light show.
The surprises kept coming with Titan the Robot, the 2.4m tall galactic superstar who never fails to amaze and delight wherever he appears – just ask Rihanna, Will Smith and Will.i.am who are among the galaxy of stars Titan has worked with.
There were multiple world champions present too – no, not Infiniti’s Director of Performance Sebastian Vettel but Tomek Małek and Marek Posłuszny, otherwise known as the Flair Factory who between them hold 11 world titles in the art of flair bartending. Not even the super-cool Zenzakan had seen quite so much flair in the way drinks were crafted.
Guests were invited to explore and experience many different aspects of Infiniti technology and culture, to see up close the championship-leading Infiniti Red Bull Racing F1 car and get a taste for how Infiniti is taking its premium message to a new generation of passionate and forward-looking customers.
Fintan Knight said: “Getting the more emotional Infiniti values across by connecting with people at every level – art, music, dance, technology, motor racing, design, food, drink – is the driving force behind each Infiniti Gate. It’s the perfect illustration of how Infiniti is not like other car companies.”
The next Infiniti Gate is planned for Rome.