ITV partners with Brainient to launch new interactive video formats

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ITV, Britain’s largest commercial television network, has partnered with UK interactive video company Brainient to launch new interactive video formats for ITV Commercial’s digital properties.

ITV Commercial launched their first interactive format, Ad Explore, in February 2012 and will now be adding a variety of new interactive formats thanks to the partnership with Brainient. The new formats include:

-The Carousel allowing users to view additional content such as video, gallery or links to websites in a slick and strategically placed carousel.
-The Ribbon allowing brands to advertise products through multiple synchronised experiences with products strategically appearing in the overlay, which have been triggered by the video advertisement.
-The Button allowing advertisers to have multiple calls-to-action on screen to a variety of products at the same time.
-The Extend allowing audiences to enjoy an extended version of the advertisement without any interruption.
-The Select giving viewers the choice of which creative to watch from a variety of options, also allowing advertisers to communicate with audiences through the content they think is most appealing.
-The Microsite allowing for compact yet powerful experiences to live inside the video player with extra content for consumers to discover.

Brainient is also announcing that for the first three quarters of 2013 the company has delivered over 1,000 campaigns for customers in the UK, France, Brazil, Australia and South-East Asia.

Emi Gal, Founder and CEO of Brainient said: “We are thrilled that ITV, Britain’s largest commercial television network, has chosen Brainient as their exclusive interactive video formats provider. It’s a testament to our product’s quality and our team’s ability to deliver interactive video solutions at scale. We look forward to supporting ITV in all their interactive video initiatives going forward.”

Jon Block, Controller of Commercial Digital Products at ITV said: “Ad Explore has proved to be a great success for ITV – since launch, we have seen average interaction rates of 4%, with the most successful creatives above 15%. We are very excited to be able to offer an extended suite of interactive formats and believe the next generation of Ad Explore is an attractive, affordable and effective solution for brands.”

About Brainient    

Brainient helps brands create cross-device interactive video experiences. BrainRolls, the compnay’s brand-focused interactive video platform helps brands increase engagement rates and dwell times by adding interactivity to their videos across PCs, tablets, smartphones and Connected TVs. BrainRolls has been used in video advertising campaigns by a wide range of brands including Disney, ASOS, Warner Brothers, Canon and Coca Cola.

Headquartered in London, Brainient is backed by some of the most prominent investors in the world including Seedcamp, Arts Alliance, Atlas Venture and 500 Startups. The company has offices in London, New York and Bucharest.

Visit our Gallery for more demos, examples and creative ideas.

For further information, please contact:

Sabina Balea
+44 (0) 782 566 2406

Emi Gal
+44 (0) 207 494 6140

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Sabina Balea
+44 2074946140
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