Boise, ID (PRWEB) September 16, 2013
DaviesMoore announced today the launch of a full-service digital marketing division and the addition of Tanya Vaughan, with digital marketing experience at brands such as HP, Symantec, Bodybuilding.com and CradlePoint, as vice president of digital strategies and leader of the new venture. The agency also announced the addition of Jay Bowen as director of digital content.
“As the marketing landscape has continued to evolve, it became clear to me that DaviesMoore needed the very best talent in the marketplace to launch a truly full-service digital division that does more than website development, SEO and SEM,” said Edward Moore, founding partner of DaviesMoore. “Tanya’s experience in the digital space is unique in that it covers the entire spectrum of digital solutions that we are now able to provide to clients. Adding Jay, a graduate of the London School of Marketing who has experience with brands such as Nike, CenturyLink and DHL, brings even more value for our clients.”
DaviesMoore’s digital division provides clients with the full suite of digital services for B2B, B2C, G2C, and D2C ecommerce companies. Digital services led by Vaughan at DaviesMoore include inbound marketing strategy, web strategy and design, mobile strategies and all channels of digital marketing such as SEO, SEM, social media, mobile and email marketing. With digital content development at the core of any inbound marketing strategy, Bowen brings the expertise to create engaging digital content such as blogs, articles, infographics, video, case studies, ebooks and white papers for DaviesMoore’s clients.
Moreover, the new division offers clients marketing automation strategy, implementation and management. The combination of all of these services puts DaviesMoore at the leading edge of providing comprehensive digital solutions to clients.
“I’m excited to join an agency that put the time and energy into figuring out how to strategically add comprehensive digital marketing to its already robust traditional advertising, marketing, public relations and public affairs expertise,” said Vaughan. “Very few agencies in the west are able to offer the full suite of services that we are now able to provide our clients. It’s an exciting time to be part of a growing agency.”
About Tanya Vaughan, VP Digital Strategies:
Tanya Vaughan brings 15 years of digital marketing experience to DaviesMoore, including strategy and execution of ROI-driven online marketing programs as well as web design, architecture, usability and e commerce from companies from startup to Fortune 10.
She has been a speaker at multiple marketing conferences including Search Engine Strategies, PubCon, eTail and StartupTV. She served on the board for SEMPO (Search Engine Marketing Professional Organization), was a member of the Google Tech Council representing top technology brands, and was awarded Accomplished 40 Under 40 presented by Idaho Business Review.
In her spare time, Tanya likes to spend time outdoors with her family, preferably playing golf or tennis or surfing behind a boat. She enjoys mentoring young marketing professionals both directly and through organizations such as Boise Young Professionals B|Wise Mentoring Program and the Idaho Marketing Automation User Group she started in early 2013. She attended Boise State University, where she earned a Bachelor's degree in Finance and an MBA.
About Jay Bowen, Director of Digital Content:
With international and domestic marketing experience, Jay Bowen’s marketing and advertising experience began 17 years ago as a radio DJ and Music Manager in South Africa. She went on to graduate with her marketing degree from the London School of Marketing, and proceeded to manage and grow clients such as British Telecom, Yell.com, BMW & HSBC in the UK and throughout Europe. Since arriving in the States four years ago she has worked with brands such as Nike, CenturyLink, Schlage and DHL.
Jay is highly adept in developing digital content to generate interaction and grow traffic and engagement online. Managing clients with customer databases from 500 up to a million records she understands client-side needs and challenges and always strives for a high ROI on all her campaigns. As well as spending time with her family, Jay also enjoys animal charity work, running, golf and continuing her education.
DaviesMoore is a full-service marketing firm specializing in the execution of brand planning, advertising, public relations and digital solutions. Clients include University of Idaho, Kendall Automotive Group, Idaho Transportation Department, Idaho Steelheads, Bardenay, Idaho Health and Welfare, Intermountain Gas, St. Luke’s Health System and Axiom. DaviesMoore’s roots date back to 1953 with the founding of Idaho’s original advertising agency Givens-Davies. Learn more at http://www.daviesmoore.com.