Crystal Ski Holidays launches their new brand identity just in time for the 2013/14 ski season

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Crystal Ski Holidays, the UK’s largest ski holiday company, part of the Specialist Holidays Group (SHG) and TUI Travel PLC, have unveiled their new brand identity to promote ski holidays to a broader audience in a fun and engaging way. The new branding enables Crystal to work more effectively across multiple platforms with a focus on digital environments.

Crystal Ski Holidays
The new work gives us the opportunity to communicate with our customers in a more fun, modern and open way.

The new identity will make it easier for people to see some of the many options and services available to Crystal customers. It sets out to clarify the options open to holiday makers in a fun and entertaining way. Their new brand strategy sets out to make it easier, quicker and more rewarding for holiday makers to get the most out of their ski or snowboard trip.

Crystal Ski Holidays has been sending skiers and snowboarders to their favourite resorts since 1981 and now with over 130 ski resorts worldwide, including the Alps and the Rockies, customers can do what they want, when they want, creating more memorable holidays for all involved. A great display of this is through their popular Crystal Ski Plus packages. Customers can see what their package includes and in what resorts Crystal Ski Plus are available.

Simon Cross, managing director Crystal Ski Holidays, explains, “The new work gives us the opportunity to communicate with our customers in a more fun, modern and open way, showing our expertise and the range of holiday experiences we can provide. In a digital world, with hundreds of channels and new media brands if you don’t regenerate and reform the brand, you are in an exposed position.”

As the channels change and the digital space evolves, Crystal can now rapidly adapt. Digital magazines, video content and an optimised website are now being developed with the new approach. The ethos at Crystal continues to be focused on giving customers what they need to find the very best winter holiday for them.

To discover their new brand identity, visit Crystal Ski Holidays or call them at 020 8939 5027.

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Marion Telsnig
Crystal Ski
+44 208 939 5027
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