Colorado Retailer’s Longtime ‘Denver vs. Oakland’ Challenge Bets $1.4 Million on Denver’s Defense

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Colorado retailer takes a gamble and bets a weeks worth of sales, if the Denver Broncos shutout the Oakland Raiders all of the appliances and mattresses sold between September 15th and September 22nd will be free.

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Shutting out Oakland isn’t a question of if, but it’s a question of when, especially when you have the defensive leadership that Denver does.

Appliance Factory Outlet & Mattresses has bet $1 million on Denver’s defense each year for over a decade.

Since the Colorado retailer started its famous “Denver vs. Oakland” challenge over 10 years ago, Appliance Factory Outlet & Mattresses has yet to dole out a million dollars in free appliances to its customers. Denver’s improved defense this year could make the difference in its big game against Oakland on Sept. 23.

“John Fox is a defensive mastermind and Denver has an outstanding defense and always will under Fox. Shutting out Oakland isn’t a question of if, but it’s a question of when, especially when you have the defensive leadership that Denver does,” said Chuck Ewing CEO of Appliance Factory Outlet and Mattress and long time football fan.

Oakland has been shut out by six different teams in the last seven years and this year could be Denver’s best chance to do so. Denver has come close to a shutout against its rivals in 2003, 2004, 2005 and 2006, but Oakland has always managed to eke out a score in the last few minutes of the game.

Appliance Factory Outlet purchased $1,400,000 in insurance to reimburse customers in the event Denver stuffs Oakland—insurance that must be paid whether or not a shutout happens. The “Denver Vs. Oakland” challenge is valid on a minimum $449 purchase and maximum of $3,000 paid in-full during the week of Sept. 15–22. Appliances must be paid for at the time of purchase. See website and store for details.

About Appliance Factory Outlet & Mattresses
Appliance Factory Outlet & Mattresses is the nation’s 30th largest independent appliance and mattress retailer with 13 stores throughout Colorado. CEO Chuck Ewing started the company in Denver from his garage in 1986 and grew it into a successful business employing 300 people.

WHO: Appliance Factory Outlet & Mattresses
WHAT: Appliance Factory Outlet & Mattresses customers will get $1,400,000 in free appliances if Denver shuts out Oakland.
WHEN: September 23, 2013 at 6:40 p.m. MT
WHERE: Sports Authority Field, 1701 Bryant St. #700, Denver, CO 80204

CONTACT:
Jason Duong Media Relations
(720)335-3093
Jason.duong(at)appliancefactory(dot)com

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