Barriers and Complexities to Canadian IP Telephony Adoptions Removed – Phybridge Bringing Proven Switch Innovation to EMEA

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As the demand for our innovative technology grows, so does the number of people at Phybridge that are available to assist you in your migration to the world of Canadian IP Telephony.

John Croce and Viv Singh outside of Phybridge corporate headquarters in Canada.

The European market represents tremendous opportunity for growth. Viv ... bringing new initiatives, recruiting and training new resellers, elevating existing partners to higher levels of accreditation and growing our overall EMEA business.

Phybridge Inc, a Canadian based technology company dedicated to practical innovation in the areas of Canadian IP Telphony and Unified Communications, announced today their EMEA expansion and the hiring of Viv Singh, as Senior Vice President, EMEA for Phybridge.

Phybridge switch innovation delivers Ethernet and Power over Ethernet over a single pair of wires with four times the reach of traditional switches. They are designed specifically to allow businesses to leverage their existing voice infrastructure and transform it into an IP path with power ideal for IP telephony. The Phybridge switch innovation eliminates many of the local area network barriers and costs associated with Canadian IP Telephony migration. Quality of service, voice continuity, elimination of risk and disruption, a highly secure network and a lower total cost of ownership are some of the benefits being realized by the 1,000 plus customers using the Phybridge switch offering. Phybridge technology has successfully been deployed throughout Europe, including embassies around the world for one of Europe’s largest governments. The launch of the PoLRE (Power over Long Reach Ethernet) family of switches combined with the increasing interest and demand from EMEA customers and partners warrants a local presence.

Viv is a telecom veteran with over 20 years of experience, and has held senior roles at Integritie Europe and previously at Aastra Telecom as Channel Head. He brings with him significant experience in dealing with Global Partners, Carriers, Distribution and System Integrators; areas highlighted for future growth for Phybridge business. The appointment of Viv reflects Phybridge's continuing investment in driving expansion for EMEA region.

"The European market represents tremendous opportunity for growth," says John Croce, CEO of Phybridge. "We are honoured to have Viv join us and lead our EMEA expansion plans. Viv will be responsible for managing our EMEA Team, bringing new initiatives, recruiting and training new resellers, elevating existing partners to higher levels of accreditation and growing our overall EMEA business."

“I am excited to bring a switch technology that helps customers and provider migrate to IP Telephony quickly, easily and with less disruption," says Viv Singh. "For many years the industry was looking a better way to migrate customers to Canadian IP Telephony and now with the Phybridge switch innovation they can. To expand our EMEA growth over the next 4 months, our key objective and focus remains on recruiting 4 to 6 strategically placed distribution partners plus establish partnership with 5 Global Partners. We are able to provide number of case studies where we have helped our Business Partners to secure significant number of deals using our solution. One example of this, using Phybridge solutions, we were able to save more than $1.5 million for one customer looking to deploy 1,400 endpoints and with less disruption time. We are confident working together with our new and existing Business Partners in EMEA; we are able to secure these type of projects and now with our launch of 8 Port Polre switch we can scale right down to 2 IP extensions say on a hosted IP platform."

About Phybridge
Phybridge is home to the only switches globally to deliver Ethernet and power over a single pair of telephony grade wire with 4 times the reach of traditional data switches. Businesses are leveraging their existing, proven reliable voice infrastructure to create a separate network path for voice communications, complementing an existing data network, while optimizing an organization’s IT infrastructure for voice and data convergence. Our switches were designed specifically to handle any organization’s existing or future real-time voice requirements delivering a robust platform ensuring voice quality of service today and into the future.

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Sarah Rauer
Phybridge Inc.
+1 (905) 901-3633
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Viv Singh
Phybridge Inc.
+44 (0) 845-508-7004
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