TANDUAY™ Asian Rum Wins Best In Class At 2013 Rum Renaissance

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World’s 2nd Largest Rum Shines at Miami’s Preeminent Rum Festival

This will certainly draw attention and impress those that make quality cocktails and appreciate good rum.

Recently debuted in the U.S., TANDUAY Asian Rum has already made its mark in the spirits industry. The rum was awarded “Best In Class” at this year’s Rum Renaissance festival, surpassing many of the finest offerings in the gold expression category. Held in Miami each year, the festival is one of the world’s premier international rum events, bringing more than two dozen spirits dignitaries to taste and evaluate nearly 200 cane spirits across several categories.

“Rather than putting forth spirits of ordinary character, [Tanduay has] chosen to deliver a white and gold rum of above-average quality. This will certainly draw attention and impress those that make quality cocktails and appreciate good rum. Like a sleeping tiger now awakened, Tanduay suddenly appears in the Unites States to impress and delight, while casting a positive light on the future possibilities for the discovery of well-crafted Asian cane spirits,” says rum expert and founder of Rum Renaissance, Robert A. Burr.

The recipient of over 100 medals in the past 40 years, Tanduay continues to be recognized by top publications and spirits competitions. Both its silver and gold expression have received multiple accolades of late: 90 and 88 points, respectively, from the 2013 Ultimate Spirits Challenge (USC); both awarded a 93 rating from Tasting Panel Magazine 2013 and “Best Buy” ratings from the Beverage Testing Institute (BTI) 2012.

“With nearly 160 years of heritage, TANDUAY’s intriguing flavor is well recognized in its origin, the Philippines, and throughout Asia. Now, U.S. rum aficionados alike can enjoy the silky smooth and complex tastes of both blends,” states Steve Raye, Managing partner of Brand Action Team, the brand’s marketing/PR agency of record.

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About Miami Rum Renaissance

The annual Miami Rum Renaissance Festival is the world's largest gathering of rum professionals, experts and enthusiastic consumers, featuring samplings of vast selections of fine cane spirits from the Caribbean, the Americas and the world. In addition to the grand tasting events, Miami Rum Renaissance Festival offers celebrity seminars and workshops, blind tasting and bartender competitions, a beverage trade showcase, VIP parties and special events hosted by leading rum brands, experts and mixologists from around the globe.

About TANDUAY Asian Rum

Founded in the Philippines in 1854, TANDUAY is the 2nd largest rum producer in the world, manufacturing over 18 million cases. TANDUAY boasts a multitude of accolades for its high quality rums, which have been perfected through a tradition of masterful blending established nearly 160 years ago. TANDUAY Asian Rum is now available in the U.S.— in Connecticut and South Florida—in two expressions: TANDUAY Silver and TANDUAY Gold. The rums are produced by Tanduay Distillers, Inc., a wholly owned and operated division of the Lt Group. For additional information, visit http://www.TanduayUSA.com.

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Amber Gallaty
Brand Action Team
(646) 797-4910
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