Club Benchmarking and Golf Management Australia Launch Golf Club Benchmarking Tool

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Club Benchmarking and Golf Management Australia Launch Golf Club Benchmarking Tool

Club Benchmarking (CB) is pleased to announce the launch of Golf Club Benchmarking, a powerful web-based business intelligence tool built in collaboration with Golf Management Australia (GMA) for the Australian golf club industry. The launch took place in September 2013 at the GMA National Conference in Sydney.

GMA President, David Burton explained, “GMA is delighted to have partnered with Club Benchmarking to launch the first comprehensive diagnostic benchmarking tool for golf clubs in Australia. The platform is the silver bullet that clubs were looking for in terms of information analysis, data sharing and diagnostic comparative reporting. This tool has replaced the plethora of independent, time consuming and haphazard surveys that most managers had been participating in for years. The team at Club Benchmarking are both pioneers and practitioners. GMA would strongly recommend this platform for managers in any country throughout the world."

Club Benchmarking CEO Raymond Cronin added, “Clubs around the world often face similar issues regarding budgets and governance. There is a tremendous opportunity to have a truly global understanding of the club and golf industry including the drivers and practices that lead to success. It appears CB’s Available Cash Model framework is just as viable and consistent in Australia as in the U.S. which provides more proof of the existence of a measureable and uniform business model for clubs. The idea is that clubs learn about themselves by learning about the practices across the industry using benchmarking.”

The GMA platform was configured from CB’s proven U.S. based platform and represents the first international deployment for the company. The platform is designed specifically for the Australian golf market to gather the appropriate data and deliver the key performance indicators Australian clubs need to ensure success.

GMA's Golf Club Benchmarking enables clubs to assess their financial and operational performance in minutes. Clubs can easily benchmark the performance of their overall club and each functional department to peer clubs in its own area or across Australia. GMA Golf Club Benchmarking is 100% web-based, accessed via your browser – there is no software to install.

About Club Benchmarking:
Club Benchmarking combines the industry’s only fully accessible, centralized database with powerful graphical reporting tools to give clubs that subscribe to the Club Benchmarking platform 24/7, one-click access to strategic comparative analysis across the entire spectrum of a club’s operation. Club Benchmarking's store of industry data on finance & operations, compensation & benefits and policies & procedures eliminates the need for time-consuming and redundant ad-hoc surveys. CB’s Available Cash Model and Key performance Indicators have become indispensible decision support tools for general managers and boards of governors across the country. Club Benchmarking collaborates with several major industry groups including the Club Manager’s Association of America (CMAA) and Master Club Advisors to centralize survey data-gathering and provide ground-breaking in-depth analysis. To learn more, visit

About Golf Management Australia:
GMA's mission is to represent Golf Club Management in Australia and, through state associations, provide professional development and support for members. To learn more, visit

CB Contact:
Teri Finan - Director of Communications
(314) 780-4111

GMA Contact:
Stewart Fenton - GMA Director
General Manager
Huntingdale Golf Club

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Teri Finan

Stewart Fenton - GMA Director
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