Blue Cure Prostate Cancer Nonprofit Launches Nationwide Cancer Prevention Education Campaign

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Nonprofit Announces Nationwide Partnership with PHI Air Medical

Blue Cure

Blue Cure

Over the next 2 months, we want to call attention to cancer prevention and how to significantly reduce cancer risks through lifestyle changes. By adopting lifestyle changes we can save lives now.

This month, in support of prostate cancer awareness and education, Blue Cure will partner with the leading air ambulance company in the nation, PHI Air Medical, to launch a nationwide campaign in over 50 communities around the country. The campaign, to be live through September and October, is designed to provide these communities with educational materials and information aimed at preventing prostate and breast cancers in men and women.

Blue Cure founder Gabe Canales shares, “At age 35 and with no symptoms, I was diagnosed with prostate cancer. One out of six men in America will be diagnosed with prostate cancer, and alarmingly one out of two men in America will diagnosed with some form of cancer, yet more than half of all cancers can be prevented. Over the next 2 months, we want to call attention to cancer prevention and how to significantly reduce cancer risks through lifestyle changes. By adopting lifestyle changes we can save lives now.”

This year, the National Cancer Institute estimates 238,590 new cases of prostate cancer will be diagnosed, about 29,720 men will die of prostate cancer and approximately one man in six will be diagnosed with prostate cancer during his lifetime. It is estimated that 1,660,290 American men and women (854,790 men and 805,500 women) will be diagnosed with and 580,350 men and women will die of cancers in 2013. Yet more than half of all cancers are preventable by applying the knowledge we already have.

"For years, I have been observing the 'cancer culture' in the United States, and I have become convinced that it is not structured to do what we most need: to determine how to prevent cancer, and then implement our discoveries. We are not doing enough to pursue promising new approaches to prevention, and we are not dedicating sufficient energy to applying the strategies that already work. The good news is that it doesn't have to be this way," says Margaret I. Cuomo, MD, author of A World Without Cancer.

"As a company, we understand first hand the devastating impact prostate and breast cancer has on the families of our communities,” explained Graham Pierce, Director, PHI Air Medical. “Through our partnership with Blue Cure over the next two months, we are dedicated to improving the health of our community not just by responding to emergencies, but through proactive activities to help raise awareness for important causes such as this. We are here for our community and are excited about the opportunity to reach so many men and women through the campaign this year.”

During September and October, PHI Air Medical will provide men and women across the communities they serve with educational tools and materials in order raise awareness and educate people about prostate and breast cancers. Through the partnership with Blue Cure, PHI and Blue Cure will provide education on risk factors associated with prostate and breast cancers, as well to provide diet and lifestyle tips that can aid in prevention.

About Blue Cure
Blue Cure Foundation is a 501(c) (3) organization dedicated to providing information on integrative approaches to prostate cancer prevention and treatment. The mission of Blue Cure is to save lives by advocating for increased prostate cancer research funding and encouraging preventative dietary and lifestyle habits before cancer strikes. Blue Cure delivers the life-saving message of prostate cancer prevention, and provides a global forum for the emotional, mental and educational support of prostate cancer survivors, their caregivers, medical treatment providers and advocates.

About PHI Air Medical
PHI Air Medical, LLC is a wholly-owned subsidiary of PHI, Inc., the world leader in rotary flight for over sixty years, and provides support for many of the nation’s leading health care organizations. PHI Air Medical pilots have recorded more than ten million flight hours, in virtually every type of helicopter and terrain known. The Air Medical fleet consists of proven aircraft outfitted with medical interiors conducive to providing sustained emergent care for air medical transports and most PHI Air Medical programs operate at or above Commission on Accreditation of Medical Transport Systems (CAMTS) standards. PHI Air Medical headquarters are located in Phoenix, Arizona.

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