Telescope Casual Furniture to Roll Out Specialty Retailer Support Program at the International Casual Furniture & Accessories Market in Chicago September 17-20

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Leading National Manufacturer of Quality Outdoor and Patio Furniture to Provide Its Specialty Retailers High Quality TV Ads That Will Build Their Brand and Increase Sales

Telescope Casual Furniture, a leading manufacturer of quality outdoor and patio furniture since 1903, has announced it will debut its Specialty Retailer Support Program at the annual International Casual Furniture & Accessories Market to be held September 17-20 at the Chicago Merchandise Mart. The program will provide Telescope retailers across the United States access to several nationally produced, high quality television ads that will promote Telescope products, build retailer brand awareness and aim to increase store traffic.

While telling the Telescope story, each commercial will allow Telescope retailers to add their own messaging and contact information within their market. There will be several 30 and 15 second ads for retailers to choose from. “In today’s highly competitive marketplace, retailers need all the marketing support they can get, and our team at Telescope Casual Furniture has decided to do something about that,” stated Kathy Juckett, Chief Executive Officer of Telescope. “It is critically important to deliver a strong message that distinguishes your business from your competition, grabs the consumer’s attention and brings them through your door. These high quality ads will help our retailers accomplish that.” The campaign was produced by Millennium Business Communications, an award-winning advertising agency based in Albany, New York, who recently was named agency of record for Telescope.

Specialty retailers will have access to the ads at no charge from Telescope. Their only expense will be the minimal cost to tag each ad with their message, as well as place it on air. “For over five generations Telescope Casual Furniture has been known for manufacturing beautiful, high quality outdoor and patio furniture right here in the USA, so we wanted our ads to reflect that message and that quality,” said William Vanderminden, Executive Vice President for Telescope Casual Furniture. “We value our retailers and want them to have the tools necessary to not only successfully promote Telescope furniture, but also their own businesses. By producing and giving our retailers access to high quality marketing assets at no expense to them, they can advertise more effectively and efficiently. We’re all in this together.”

In addition to rolling out the Specialty Retailer Support Program, Telescope Casual will debut several new product lines at the four day trade show. The International Casual Furniture & Accessories Market is endorsed and sponsored by the International Casual Furnishings Association and provides retailers with an outlet to find all things related to outdoor and casual living. It is 100 percent dedicated to the outdoor furnishings industry and encompasses 350,000 square feet of new and improved exhibit space with more than 45 permanent showrooms and more than a hundred temporary exhibitors in the Market Suites.

About Telescope Casual Furniture

Telescope Casual Furniture has been producing quality furniture in the USA Since 1903 and has been based in picturesque Granville, New York since 1921. As a leader in residential and commercial outdoor and casual furniture, Telescope offers high quality seating, tables, umbrellas, pool furniture and more, built to stand the test of time.

For over 100 years Telescope has remained a remarkably successful family owned business, managed by the fourth and fifth generation of the Vanderminden family who currently employ over 300 workers. Telescope focuses on providing the highest levels of Quality, Design, Comfort, Selection, Customer Service and Fast/Consistent Delivery. For more information visit

About Millennium Business Communications

Millennium Business Communications, of Albany, New York is one of the capital region’s premier, full-service marketing communication firms offering a full array of marketing, advertising, web development, public relations, mobile marketing, business consultancy, video and event production services. Millennium has won several national and industry awards for its Video, Television, Web and Print Media production, including recent Communicator and NORI Awards.

Millennium launched Binary Communications in 2011, which is focused exclusively on mobile marketing solutions. Visit Millennium at and Binary at for more information.

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Nick Madelone

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