There’s no magic solution, but there are certain elements that all companies need to understand as they launch their own responses to the growing success of Amazon and Walmart.
Raleigh, NC (PRWEB) September 12, 2013
Amazon and Walmart have become the disruptive titans of today’s business world. Jim Tompkins, CEO of Tompkins International, offers companies a strategic counter-offensive in this groundbreaking video, Amazon and Walmart: Facing the Titans.
“We’re all playing catch up as they create benefits for their customers at a phenomenal rate,” Tompkins says. “There’s no magic solution, but there are certain elements that all companies need to understand as they launch their own responses to the growing success of Amazon and Walmart. Shaping these elements into a strategy that uniquely meets their customers’ expectations is the real key.”
There are five elements that every counter-offensive must have to thrive:
2. Store Fulfillment
3. Same-Day Delivery
5. Demand-Driven Value Network
What about those who believe that online sales are only a small piece of their business, so why should they bother trying to compete? Tompkins notes that it is not about how much you sell online, but about the impact of online sales.
“Just look at the growth of online sales with consumer packaged goods (CPG) companies,” Tompkins says. “In 2012, about 24% of CPG manufacturers sold product directly to the customer. This year, it is running around 40% and is expected to climb to more than 50% by the end of 2014.”
The video also reveals the thinking behind combining fulfillment centers with distribution centers, offering same- or next-day delivery, and ensuring that your network functions as one supply chain community flowing goods to the ultimate consumer.
About Tompkins International
Tompkins International transforms supply chains for value creation. For more than 35 years, Tompkins has provided end-to-end solutions on a global scale, helping clients align business and supply chain strategies through operations planning, design and implementation. The company delivers leading-edge supply chain solutions by optimizing the Mega Processes of PLAN-BUY-MAKE-MOVE-STORE-SELL. Tompkins supports clients in achieving profitable growth in all areas of global supply chain and market growth strategy, organization, operations, process improvement, technology implementation, material handling integration, and benchmarking and best practices. Headquartered in Raleigh, NC, USA, Tompkins has offices throughout North America and in Europe and Asia. For more information, visit http://www.tompkinsinc.com.