Party & Event Planners in the US Industry Market Research Report Now Available from IBISWorld

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During the recession, budget-conscious corporations and consumers opted for lower-priced event options, reducing the industry's profit. For these reasons, industry research firm IBISWorld has added a report on the Party & Event Planners industry to its growing industry report collection.

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The industry is set to benefit from climbing corporate profit and disposable income.

The Party and Event Planners industry is highly dependent on the ability of its clients to spend money on discretionary services. Typically, businesses hire event planners to coordinate holiday dinners, fundraisers and client appreciation events. The level of corporate profit determines demand for planners; that is to say, the higher a company's earnings, the more money it can allocate to special events. Likewise, households hire event planners for weddings, birthdays and other similar milestone celebrations. Moreover, consumers' per capita disposable income determines demand from this market. Over the five years to 2013, these metrics weakened as a result of the recession. Consequently, industry revenue fell during this time. Nonethless, as economic conditions have begun to improve, so has industry performance and IBISWorld expects revenue to grow slightly in 2013.

According to IBISWorld Industry Analyst Nikoleta Panteva, “Profit has followed a similar trajectory to that of industry revenue.” During the recession, budget-conscious corporations and consumers opted for lower-priced event options, reducing the industry's profit (earnings before interest and tax) in 2009. Nonetheless, the outlook appears positive for event and party planners. Despite a rising number of industry participants, the industry is set to benefit from climbing corporate profit and per capita disposable income. Over the five years to 2018, revenue is forecast to increase. Similarly, profit will also expand as clients choose higher-priced options. “However, because weddings represent a large portion of the industry's services, the declining marriage rate is likely to limit industry growth to an extent,” says Panteva.

The Party and Event Planners industry has a low level of concentration with the top four industry companies accounting for a small portion of total industry revenue. The majority of industry firms operate on a highly localized and niche market basis because diversified and changing consumer tastes force industry operators to adapt their service offerings, which limits their geographic expansion. In addition, low industry barriers to entry allow a large number of firms to operate in the industry. IBISWorld estimates that company operations in the industry will increase in 2013, up from the number of companies recorded in 2008, despite the recession contracting industry demand over the same period. A significant number of these companies operate as nonemployers or with a high percentage of part-time staff.

For more information, visit IBISWorld’s Party & Event Planners in the US industry report page.

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IBISWorld industry Report Key Topics

The Party & Event Planners industry comprises companies and individuals that organize social events such as parties, weddings and other social gatherings. This industry does not include companies that organize conventions and trade shows.

Industry Performance
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle
Products & Markets
Supply Chain
Products & Services
Major Markets
Globalization & Trade
Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
Major Companies
Operating Conditions
Capital Intensity
Key Statistics
Industry Data
Annual Change
Key Ratios

About IBISWorld Inc.
Recognized as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every US industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Los Angeles, IBISWorld serves a range of business, professional service and government organizations through more than 10 locations worldwide. For more information, visit http://www.ibisworld.com or call 1-800-330-3772.

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Gavin Smith
IBISWorld
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