Reston, VA (PRWEB) September 16, 2013
Goodzer, the leader in bringing enriched hyperlocal merchant data to mobile and web users from local businesses everywhere, today announced that Mike Wilson has been appointed Chief Executive Officer. Wilson has more than fifteen years experience in the digital industry and will be instrumental in taking Goodzer from a promising start-up operation to a flourishing, vital business.
“I am thrilled to have the opportunity to lead Goodzer. This is the moment for the hyperlocal mobile space and transforming the local advertising ecosystem,” Wilson states. “With over 2.5 billion local inventory items in its database – the largest by far of its kind - Goodzer’s immense leadership in local product data and core, innovative technology positions us to move rapidly and deeply into new local categories and geographic markets.” Wilson notes that Goodzer’s data is already being consumed by local publishers and millions of users across nearly 300 local web properties and mobile apps. “With a primary focus on mobile, geotargeting, and hyperlocal relevancy, the company is in an excellent position to leverage its unprecedented, comprehensive data. We will aggressively target local directories, online newspapers, location-based apps, mobile payments & wallets, and local search and shopping sites, as we develop high-performing ad platforms and models for local merchants.”
“We’re truly excited about the experience, leadership, vision, and results Mike will bring as CEO,” says Goodzer Founder Dmitry Pakhomkin. “He has been a great supporter of Goodzer for more than a year, and is the ideal person to lead our team to the next level.” With $1.15 trillion in-store sales influenced by online and mobile research, Goodzer has a tremendous opportunity to capitalize on its deep data and ability to use that data to create highly relevant, contextual mobile marketing models, Pakhomkin adds. “With Mike’s proven success in transforming digital companies through new products, we are poised for rapid growth and success.”
Wilson recently led Digital Products and Services for Yellowbook.com (now hibu) from 2009 to 2012, and Global Business Development for Pricegrabber.com, the world’s leading comparison-shopping engine from 2006-2009. Prior to that, he worked for Infospace (now Blucora), leading syndication initiatives in the online / mobile search and directory space from 2002-2006. Wilson began his career in leadership roles at Verizon, Teleglobe International and several dot-com start-ups. He has spent the last year leading and advising a variety of search, content and digital advertising companies, including Soleo Communications, PopScreen.com and CourseTalk.org, where he continues to serve as an adviser.
Goodzer is the best source of data from all kinds of businesses across the country - from 'mom-and-pops' to national chains. Each day, searching through billions of products at more than half a million stores nationwide, Goodzer amasses data on availability, location, price and specific stores. Goodzer offers more than 95 percent of all publicly available product information and spans nearly a thousand times more products than all other similar services combined. In addition to its product data, Goodzer is rapidly expanding its Services data while developing extremely effective ad platforms and models through which local merchants and national businesses can market online. Visit http://www.goodzer.com for more information.