LeadBolt Releases New Google Play-Compliant Android V6 SDK

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LeadBolt releases its most advanced, fully-loaded SDK yet, providing app developers a robust set of tools and enhancements to maximize mobile app performance; Introduces new ad formats and ad-serving enhancements, 100% Google Play Complaint.

Our latest SDK demonstrates LeadBolt’s commitment to continue to innovate in areas that increase return and value for our publisher clients.

LeadBolt, the leading app-promotion and monetization solution for results-driven mobile marketers, has today released its most advanced unified SDK yet. In addition to being Google compliant, LeadBolt’s latest Android V6 SDK release introduces new in-app ad formats and delivery enhancements to ensure that developers continue to monetize their apps effectively. The LeadBolt SDK V6 is available today via LeadBolt’s publisher portal at https://www.leadboltnetwork.net/publisher/login .

LeadBolt is the first mobile ad network to release an updated SDK addressing Google Play Developer Policy updates made last month.

“Our latest SDK demonstrates LeadBolt’s commitment to continue to innovate in areas that increase return and value for our publisher clients,” said Dale Carr, founder and CEO of LeadBolt. “Mobile app developers face many marketing challenges and our goal is and has always been to provide the tools that enable the developer community to succeed in the free app economy.”

In addition to being 100% Google Play compliant, highlights of the New LeadBolt Android SDK v6.0 include:

Redesigned and improved ads and tools, featuring:

Re-Engagement Tool (New):
These are a powerful way to drive repeat app usage. They are smart, multilingual messages delivered in the user’s local language (when supported). Users return to an app with ease by tapping on a branded design.

Exclusive LeadBolt Audio Ads with Interstitial (New):
Effective at any stage of the App Usage Cycle – entry, engagement or exit stages - LeadBoltB Audio Ads combine gyroscopic triggers for a full sensory experience. An audio prompt encourages users to shake their device to access the marketing message.

LeadBolt will continue to offer the widest variety of mobile ad formats available in the industry, targeting every phase of the app usage cycle for maximum revenue potential and advertiser satisfaction. Ad formats available to developers and advertisers include enhanced ad format staples such as:

  •     Banner Ads – Now redesigned for optimal display and click through rates. Updated style includes proven text optimizations and redesigned assets.    
  •     App Wall - HTML
  •     App Wall - SDK – (In-Menu or On Screen)
  •     In App Alerts
  •     Interstitials

Auto Scaling Display Ads to support multiple resolution devices:
Interstitials, Overlays, In-App Alerts, Rich Media and App Walls will all automatically scale to display at optimal sizes on all screens and devices, ensuring the app experience is the same for all users. For publishers who prefer fixed size ad units, banner slots are still available in all existing sizes, allowing ads to be display ads in the exact sizes and positions required.

Ultra Smooth Ad Display Animation:
For Interstitials, Overlays, In-App Alerts and Rich Media ad formats, improvements to the transition effect allows ads to smoothly slide on the screen from the side. Ads will appear to be in-built as part of the flow of the app, without abrupt movements.

Improved Ad Serving Optimizations:
Various ad serving optimizations and targeting improvements have been included in recent updates to LeadBolt’s ad serving technology, ensuring the highest performing and most suitable offers are displayed to the right users.

About LeadBolt

For smart mobile advertisers and app developers, LeadBolt is the user acquisition and monetization platform of choice. Developers can easily power app discovery, acquire quality users and increase profitability with a single unified SDK, while Advertisers leverage the widest variety of advanced mobile ad units under one roof leading to the most effective levels of discovery, engagement, conversion and return. Now the third most-used mobile advertising solution by app developers on the Android system, LeadBolt serves five billion ads a month in 100 different countries across 40,000 apps and growing. LeadBolt is privately held and headquartered in Sydney and Los Angeles. For more information, visit http://www.leadbolt.com.

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Amy Isenberg
LeadBolt
+1 310-486-4039
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Leadbolt
since: 10/2011
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