Boise, Idaho (PRWEB) September 13, 2013
PetsPage VetPro Dr. Sue Ettinger, DVM, DACVIM (Oncology), “Dr. Sue Cancer Vet” has proposed a set of national standard of care guidelines for diagnosing and treating superficial skin and subcutaneous (below the skin) masses or tumors in dogs and cats to the Veterinary Cancer Society.
The proposed guidelines are part of Dr. Sue’s national cancer awareness initiative to raise cancer awareness, educate clients to see their veterinarians, and for veterinarians to be pro-active and measure, aspirate/biopsy, and treat based on the proposed guidelines. The initiative is called “Bumps and Lumps – See something, Do something.”
Dr. Ettinger developed the proposed “Bumps and Lumps Cancer Guidelines” after noting numerous dogs and cats where recommended visual observation of the masses over a period of time resulted in tumors becoming too large for curative surgery. These difficult cases and the lack of national guidelines for skin and subcutaneous masses or tumors in dogs and cats prompted “Dr. Sue” to propose the “Bumps and Lumps Cancer Guidelines” to educate veterinarians and the pet owners.
Dr. Ettinger’s basic initial “Bumps and Lumps” guidelines are quite simple:
See something: if a skin mass is 1 cm and has been present for 1 month.
Do something: aspirate or biopsy and treat!
To read the full “Bumps and Lumps – See something, Do something” guidelines or to interview Dr. Sue Ettinger, email media(at)petspage(dot)com.
“Dr. Sue Cancer Vet” will discuss her “Bumps and Lumps – See something, Do something” guidelines in a segment for a Petspage public television documentary produced by Outlook Television featuring PetsPage creator and CEO Karen Bostick and veterinary specialists Dr. Victoria Ochoa, DVM, MS, DACVIM (Veterinary Internist) and Dr. Carrie Breaux, DVM, MVSC, DACVO (Veterinary Ophthalmology) of WestVet in Boise, Idaho. The PetsPage public television documentary will focus on the PetsPage mission of increasing pet owner awareness of veterinary specialty medicine, which can quite literally save pets’ lives through advanced veterinary care. The documentary is hosted by Sir Ben Kingsley and will begin airing in early 2014.
“I am excited to share my proposed “Bumps and Lumps – See something, Do something” in the PetsPage Public Television documentary with pet owners around the country. I am convinced the veterinarian community must advocate proactive monitoring of superficial masses. Visual monitoring is not enough. Veterinarians must measure and document the size of the tumor, to compare growth. Aspirate or biopsy the mass, as indicated. Knowing the tumor type prior to surgery will increase success with curative intent surgery. I am also committed to educating pet owners to monitoring masses and encourage general veterinarians to perform fine needle aspirates and biopsies, and follow-up when indicated,” said Dr. Ettinger.
“I am thrilled Dr. Sue will be sharing her expertise in treating pets with cancer and her proposed “Bumps and Lumps – See something, Do something” guidelines in our PetsPage public television documentary to help communicate PetsPage.com’s mission of creating awareness among pet lovers everywhere for the advanced treatment options that are now available to our family pets and how they must act as their pet’s advocate. Dr. Sue is one of the leading veterinary oncologists in the country and I am grateful she will be sharing her knowledge with pet lovers everywhere on behalf of PetsPage,” said Karen Bostick, founder and CEO of PetsPage.com.
“Dr. Sue” Ettinger is a magna cum laude graduate of Tufts University and Cornell University College of Veterinary Medicine. Dr. Ettinger completed a one-year internship in small animal medicine and surgery followed by a comprehensive two-year residency in medical oncology at The Animal Medical Center in New York City. Dr. Ettinger is board certified by the American College of Veterinary Internal Medicine (Oncology). She is co-author of the small animal health Amazon best-seller, Dog Cancer Survival Guide. Dr. Ettinger is a staff oncologist at Animal Specialty Center in Yonkers, NY. Dr. Sue’s focus is to provide compassionate, integrative and comprehensive management of pets with cancer. She strives to ensure that her patients lead active, normal lives while undergoing treatment and after. It is not just important to live longer but to live well.
PetsPage.com is a brand new social pet community that its Founder and CEO, Karen Bostick calls, “A Place for the Social Pet.” PetsPage.com has a primary mission of increasing pet owner awareness of veterinary specialty medicine, which can quite literally save pets’ lives through advanced veterinary care by creating an engaging social pet community platform to connect pet lovers with each other as well as pet professionals and pet products in a fun, friendly and interactive way. "I’ve really had fun creating new ways to incorporate more social features to attract pet owners to this important information," said Bostick.
Tinks’ Story and Karen’s mission has struck a chord with pet lovers around the world. During the development process of PetsPage.com, Bostick created several Facebook pages to share Tinks’ Story and his adventures. The response has been overwhelming to say the least. Social media users and pet lovers all over the world not only embraced Tinks, they fell in love with him. Tinks has become a Social Pet SuperStar with Karen’s Facebook pages - Karen Bostick & Tinks, We Love Tinks, and MyPetAdvocate.org, collectively garnering over 150,000 likes and growing, and Twitter, and Instagram fans by the 1000’s are falling for Karen and Tinks too and are quickly joining PetsPage.com.
PetsPage.com is based in Boise, Idaho.