CDPHP Launches Fall Advertising Campaign

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As the fall open enrollment period approaches, and the NY Health Exchange prepares for its launch, CDPHP is once again showcasing its strong connection to its members, employer groups, and the community with a fall advertising campaign.

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“Our ads showcase real people whose lives have been changed by our innovative products and services that we believe will lead to better health, better care, and lower costs,” said Dr. John Bennett, president and CEO, CDPHP.

CDPHP is launching its fall advertising campaign, showcasing the local not-for-profit’s strong connection with its members, employer groups, and the community. The campaign features testimonials from CDPHP members whose lives, families, and businesses have been positively impacted by doing business with the award-winning health plan.

Nationally recognized for its superb customer service and an unwavering commitment to quality, CDPHP is now the Capital Region’s leading health plan with more than 440,000 members. CDPHP members enjoy access to over 300 free wellness classes, the Life Points incentive program, nurse case managers, fitness and wellness mobile apps, as well as a robust network of hospitals and providers.

“At CDPHP, our commitment to our members is second to none,” said Dr. John Bennett, president and CEO, CDPHP. “Our ads showcase real people whose lives have been changed by our innovative products and services that we believe will lead to better health, better care, and lower costs.”

Founded and guided by physicians, CDPHP is turning heads for its Enhanced Primary Care (EPC) initiative, an innovative payment model that rewards doctors for spending more time with sicker patients. Now in its fifth year, EPC includes 199 practices, 856 clinicians, and 215,913 members.

CDPHP also remains deeply committed to its employer groups, providing small and large businesses access to a knowledgeable team of trusted advisors who customize benefits and health care reform solutions. For large business owners, CDPHP offers its Shared Health program, a partnership that allows businesses to save on health care costs by improving the health of their employees.

For more information, please visit http://www.CDPHP.com. For media inquiries, please contact Ali Skinner at (518) 605-4497 or askinner(at)cdphp(dot)com.

About CDPHP®
Established in 1984, CDPHP is a physician-founded, member-focused and community-based not-for-profit health plan that offers high-quality affordable health insurance plans to members in 24 counties throughout New York. CDPHP is also on Facebook, Twitter, LinkedIn and Pinterest.

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