New York, New York (PRWEB) September 16, 2013
In an effort to increase awareness of Sake and Japanese Wagyu in New York and the US, the Japan External Trade Organization (JETRO) and The Japan Livestock Industry Association will host ‘Sake and the City II: Discover Japanese Wagyu,’ a day of tasting for trade and press. This special event will take place at the 404 event space on Manhattan’s west side. EN Japanese Brasserie’s Executive Chef Hiroki Abe, ‘Sake Samurai’ Timothy Sullivan and Japanese Wagyu expert Yousuke Yamagachi will participate with Sake and Japanese Wagyu seminars and delicious food pairings.
‘Sake and the City II’ will highlight more than a dozen select, artisan Sake producers/distributors and some top Japanese Wagyu beef distributors from Japan Wagyu Beef Export Promotion Committee (Management office: Japan Livestock Industry Association), in a ‘walk-around’ tasting format with a trade/press audience. Attendees will have the opportunity to taste a variety of Sakes from each distributor, as well as sample outstanding Japanese Wagyu. During the tasting, trade and media are invited to attend three different seminars. The first seminar, hosted by Japanese Wagyu expert Yousuke Yamaguchi, will showcase Japanese Wagyu by explaining “What is Wagyu (the definition of Wagyu), the characteristics of Japanese Wagyu, and more. The second, hosted by Timothy Sullivan, will feature an in-depth look at Sake, best ways to drink the beverage, differences between Sake, Sake history, production information and versatility. The third seminar will be an exciting Sake and Japanese Wagyu pairing, focusing on the cuisine of Executive Chef Hiroki Abe of EN Japanese Brasserie along with Sake education from Sake Samurai Timothy Sullivan.
“Following the success of the first Sake and the City event held in February, we are excited to expand the event by bringing in Japanese Wagyu,” said Ms. Mio Kawada, Executive Director of JETRO New York. “Having Yousuke Yamaguchi, Timothy Sullivan and Chef Hiroki Abe will raise awareness of the great products of Japan to new levels and really showcase how these ingredients play such an important part in Japanese cuisine.”
About the Japan External Trade Organization
The Japan External Trade Organization (JETRO) is a government-related organization that works to promote mutual trade and investment between Japan and the rest of the world. Originally established in 1958 to promote Japanese exports abroad, JETRO's core focus in the 21st century has shifted toward promoting foreign direct investment to Japan and helping small to medium-sized Japanese firms maximize their global business potential. JETRO has seventy three offices in fifty-five countries, as well as six branches in the United States, located in Atlanta, Chicago, Houston, Los Angeles, New York and San Francisco. For companies in the US looking to expand or differentiate their product offerings, JETRO showcases premium goods that are uniquely Japanese. For additional information please visit http://www.jetro.go.jp/usa/.
About the Japan Livestock Industry Association
The Japan Live Stock Industry Association was founded as a directing organization to promote technical innovation and stable livestock management among livestock farmers based on the resolutions of “Measures and Guidelines for the Enhancement of Stockbreeding Leadership.” These resolutions were adopted at the ministerial meeting of the then Ministry of Agriculture and Forestry in 1955. The Japan Livestock Association is active in a wide range of fields in stockbreeding, including financing, provision of information, investigation related to stockbreeding and publishing activities. In addition, it participates in business management guidance in collaboration with Prefectural Livestock Industry Associations and other livestock organizations. Furthermore, the Association also offers information through the Internet and other
media as the overarching core organization of the livestock industry of Japan. For more information, please visit http://jlia.lin.gr.jp/wagyu/eng.