StrikeIron® Launches New App for ExactTarget HubExchange to Optimize Email Marketing

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Email Verification Plus Hygiene Provides Marketers Expanded Capabilities to Increase Email Deliverability

StrikeIron, the leader in end to end API management and cloud based-data solutions, launched its new Email Verification Plus Hygiene app for ExactTarget HubExchange today, bringing marketers a new solution to power email communications within ExactTarget.

Available in the ExactTarget HubExchange Marketplace, the application ensures best practices in email marketing by detecting the validity, reliability and safety of email addresses.

By leveraging StrikeIron’s solution, ExactTarget users can verify and cleanse subscriber email lists and data extensions with the click of a button. StrikeIron’s Email Verification Plus Hygiene app detects potentially malicious email addresses, protecting your user reputation by helping to avoid blacklists and spam folders.

“Email marketing is at the core of the campaigns that marketers are running every day,” said Chris Atkinson, executive vice president and general manager at StrikeIron. “StrikeIron’s application enables ExactTarget users to adhere to email best practices and derive the most value from the email channel.”

The app supports filtering email addresses based on time since last verification, enabling email marketers to keep email lists clean and up-to-date, catch and verify newly-added email addresses, as well as re-verify old, existing data.

"We are pleased to welcome the StrikeIron Email Verification Plus Hygiene app to the ExactTarget HubExchange,” said Ian Murdock, ExactTarget’s vice president, platform and developer community. “Together with companies like StrikeIron, ExactTarget is transforming digital marketing, providing marketers around the world with a powerful platform and ecosystem of integrated applications to create customer experiences that build loyalty and drive results.”

HubExchange is ExactTarget’s app marketplace that enables technology providers to build and deliver integrated applications within ExactTarget’s Interactive Marketing Hub. Much like a consumer purchases and downloads apps on a smartphone, HubExchange enables marketers to access and install ExactTarget and third-party developed digital marketing apps, making it easy to integrate new features or marketing solutions to power marketing campaigns from within ExactTarget.

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About StrikeIron:
StrikeIron® serves customers around the world by delivering an end to end API Management cloud platform, IronCloud®, and data-driven API solutions. We provide email verification and hygiene, address verification, phone validation, phone append, SMS text messaging, and sales tax solutions to organizations in a variety of markets. StrikeIron solutions are delivered as Web services that can be easily integrated into any application or system. Additionally, our solutions are pre-integrated into leading platforms like: Magento, Marketo, Eloqua,, Informatica, Oracle CRM On-Demand and more. Visit us on the web at

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