MyStar to Present Marketing Impact of Branded Personal Assistance at F&I Conference

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MyStar’s branded personal assistance service is a very powerful customer sales incentive.

Dallas, TX (PRWEB) September 13, 2013

MyStar™, the only provider of a branded personal assistance-based sales and satisfaction program designed for the auto industry, announced it is exhibiting at the 2013 F&I Conference and Expo this month in Las Vegas. The company will present the marketing and service impact of the MyStar program to dealership sales and F&I personnel. MyStar is also seeking F&I agents and distributors to offer its branded personal assistance service to dealerships and OEMs.

“In today’s competitive industry, F&I agents and distributors need something new and profitable to offer their dealership clients,” explained Ken Ferguson, President of MyStar. “We’re exhibiting at the F&I Conference because having qualified, informed and heavily supported agents is at the core of our growth strategy. Our proven program gives them an advantage because MyStar’s branded personal assistance service is a very powerful customer sales incentive.”

According to MyStar, offering its branded personal assistance service with the purchase of every vehicle helps dealerships distinguish themselves from competitors and increase sales; not just car sales, but also F&I and other products and services. When a car owner contacts MyStar’s high-touch service, a member of the personal assistance team greets them by name and delivers the dealership’s customized greeting. After the caller receives help with Anything, Anytime, Anywhere®, they’ll hear the dealership’s name again with its tagline, slogan or other custom message. By repeating the dealership’s name, MyStar helps build loyalty and increases satisfaction in a truly compelling and personal way. One MyStar client increased customer satisfaction 31%.

“Adding MyStar’s program to an agency’s product portfolio is simple,” added Mr. Ferguson. “It requires no remittance forms, no inventory, no equipment to install and no dealer contract. The programs can be applied to all makes and models, new and pre-owned. It’s also very easy to learn and train. Plus, agents get to use the personal assistance service themselves.”

See MyStar Personal Assistant in booth 700 during the F&I Conference and Expo from Sept. 16-18 at the Paris Las Vegas Hotel. For information on the company, call Ken Ferguson at 877-235-1411 or visit mystarauto.com. For a complimentary 30-day demonstration of MyStar’s branded personal assistance service on your cell phone, go to testdrive.mystarauto.com. For more on the F&I Conference, visit fi-conference.com.

ABOUT MYSTAR
Based in Dallas, Texas, MyStar is the only provider of a branded personal assistance-based sales and satisfaction program designed exclusively for automotive dealerships and manufacturers.

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