Convergence of Social, Mobile, and Cloud: 7 Steps to Ensure Success

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Ekartha teams up with Cloud Standards Customer Council to release white paper on Convergence of Social, Mobile and Cloud.

Ekartha Inc., a provider of Cloud and Big Data services, has collaborated with Cloud Standards Customer Council (CSCC) member organizations to release a comprehensive white paper titled “Convergence of Social, Mobile, and Cloud: 7 Steps to Ensure Success.” The paper provides clear prescriptions and guidelines for businesses that are venturing into projects involving Social, Mobile and Cloud convergence. ”The convergence of Social, Mobile and Cloud is not just a technological change, but rather a change that is having a profound impact on all aspects of business, from collaboration, to marketing, to customer service, and many other business processes,” said Raj Sethi, CEO Ekartha and chair of the XaaS group at the Cloud Standards Customer Council that developed the white paper. “The whitepaper provides clear guidelines to assist companies in dealing with this transformational change, and is a dependable reference for decision makers as they partake in this journey.”

The paper covers key areas such as Business Innovation & Transformation due to convergence, IT Strategy and Architecture, Big Data, Integration and provides multiple examples and case studies. The key sections in the paper on Cloud, Mobile and Social present information on the business value each of these technologies provides as part of the convergence, and not just by their individual use. “Before writing this white paper, we were determined to make sure that the paper helps decision makers sort through this vast area, point them in the right direction, and provide key practical steps that will help organizations embarking on these critical projects,” said Gurpreet Singh, Technical Editor of the paper, and VP of Product Development & Management at Ekartha. “The question we asked ourselves consistently while writing the paper was how to provide concise, but practical steps that enterprise decision makers can act on within their organizations.”

Multiple organization members of the Cloud Standards Customer Council, including IBM, put a significant effort in the development of the paper precisely because of the importance of convergence to enterprises. “The integration of Social, Mobile, Cloud and Big Data is transforming the way businesses engage and interact with customers, employees and business partners by allowing them to respond more quickly and precisely to individual needs," said Todd Moore, Director of Interoperability and Partnerships at IBM. The CSCC whitepaper is impressive and provides an excellent overview of the critical business imperatives for accelerating time to value, while using an open architecture to increase flexibility and agility."

The whitepaper is available for free download on the CSCC website at A CSCC hosted webinar discussing the white paper is available for viewing at

About Ekartha
Ekartha, based in Great Neck, NY is a leading provider of Cloud, SaaS, and Big Data services. Ekartha works with customers to conceptualize from scratch, develop and manage next generation SaaS, Cloud and Big Data products. Ekartha also helps clients re-engineer their legacy solutions for SaaS and Cloud enablement. Using its own open platform like Alice and other frameworks, Ekartha makes the process of enabling key cloud/SaaS features like multi-tenancy, scalability, and security easier and without significant risk.

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John Landon
Ekartha, Inc.
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