Whit.li Relaunches as Mattr with New Holistic Social Insights Platform Beta Program

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Whit.li relaunches as Mattr, providing a new holistic social insights platform beta program that offers five new capabilities to provide deep consumer insights, including social audience segmentation by personality, demographics and interests. A first glimpse of the new platform will be available to AdWeek attendees at the 10th Anniversary event in NYC on September 26.

www.mattr.co

Whit.li has evolved, and relaunched as Mattr.

Anyone who's spent time, money and effort on a large market research study will realize the benefit of our method of using social data to analyze consumer preferences.

Companies looking for a comprehensive understanding of what makes their audience 'tick' are now able to leverage their social data, rather than expensive and time consuming market research studies. Mattr brings beautiful insight into the personalities, demographics and interests of any brand's social audience.

Five key new capabilities are available to users of the Beta:

1. Audience segmentation by personality type, demographics and interests.

2. Ability to create and compare 'Personas' (comprised of personality type and demographics) for social analysis.

3. Benchmark a Brand's audience against an industry or competitor.

4. Segmented view of responses to specific social campaigns or individual tweets.

5. 'Sentiment Variance' introduced as way of assessing whether an audience is more positive or negative about a brand than they are generally.

Jack Holt, Mattr CEO, comments, "We’re going to carefully manage this Beta, but do want to open it up to a larger audience quickly. Anyone who's spent time, money and effort on a large market research study will realize the benefit of our method of using social data to analyze consumer preferences. We provide new levels of insight and same-day results at a small fraction of the cost of traditional studies and make it extremely easy to monitor changes over time."

Attendees of AdWeek's 10th Anniversary event in NYC can visit the Innovation Hall on September 26th, where Mattr will be on hand to showcase the platform and register those people who are interested in the Beta program. All others can request an invitation at http://www.mattr.co.

About Mattr
Mattr is leading a new era for consumer insights, providing brands with a deeper, more colorful view into their social audience. Through a unique mix of personality data, interests and demographics, Marketers can begin to discover what really makes their audience tick.

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Carol Scott
Mattr
+1 (512) 651-5162
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Murray McKerlie (Media Contact)
Mattr
(512) 538-5340
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@Mattr_co
since: 01/2009
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