Rockville, MD (PRWEB) September 16, 2013
Packaged Facts consumer survey results show that the percentage of consumers using co-branded/affinity credit cards has fallen from 55% to 43% from 2009 to 2013. But while hundreds of smaller and less profitable co-brand programs have been eliminated, more than 120 significant co-brand credit card partnerships remain.
For every 100 people using a credit card branded with the American Express, Discover, Visa, or MasterCard logo, there are presently 58 co-brand/affinity card users.
In Widening the Net: Co-Brand Credit Card Growth Opportunities you will learn:
- How consumer confidence has improved as credit card debt dropped 15% from its peak in 2009
- How American Express and JP Morgan Chase gained market share between 2008-2012 by enhancing credit card programs targeting the affluent
- How interest rates, spend limits & fees were an important consideration in 74% of credit card users' decisions to choose their last co-brand/affinity card
This White Paper is written by David Morris, the same analyst who wrote Packaged Facts' latest market research report entitled Co-Branded and Affinity Credit Cards in the U.S., 4th Edition.
To help industry participants navigate the evolving market for co-branded/affinity cards, this White Paper analyzes co-branded/affinity credit card program features, benefits, retail card strategies and growth trends among bank and non-bank issuers.
To download the White Paper, go to Widening the Net: Co-Brand Credit Card Growth Opportunities.
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