Opt-Intelligence Launches New App for ExactTarget HubExchange to Power Email List Growth

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Opt-Intelligence’s AdFWD Email List Growth App Provides Marketers Expanded Capabilities to Grow Their Email Subscriber Lists

As marketers ascribe greater and greater value to the email marketing channel, they are eager for introductions to new email subscribers.

Opt-Intelligence, the largest performance advertising network specializing in opt-in advertising, launched its new AdFWD Email List Growth app for ExactTarget HubExchange today, bringing marketers a new solution to power subscriber list growth within ExactTarget.

Available in the ExactTarget HubExchange Marketplace, the application is a self-service tool enabling marketers to create AdFWD ad campaigns for Opt-Intelligence’s network of website publisher partners. The AdFWD Email List Growth app makes it easy for marketers to add new email subscribers to their ExactTarget databases.

“As marketers ascribe greater and greater value to the email marketing channel, they are eager for introductions to new email subscribers,” said Craig Anderson, Opt-Intelligence’s President and Chief Operating Officer. “The AdFWD Email List Growth app for ExactTarget HubExchange provides marketers with an easy way to establish relationships with new customers who expressly request to be contacted by email.”

With AdFWD ads by Opt-Intelligence, marketers ask customers to subscribe to their email newsletters, join their loyalty programs, participate in their promotions or like their brand on Facebook. The AdFWD ad unit is shown to targeted website users across Opt-Intelligence’s vast partner network. Users expressly opt-in to the offer and ask for their contact information to be forwarded to the advertiser.

"We are pleased to welcome Opt-Intelligence’s AdFWD Email List Growth app to ExactTarget HubExchange,” said Ian Murdock, ExactTarget’s vice president, platform and developer community. “Together with companies like Opt-Intelligence, ExactTarget is transforming digital marketing, providing marketers around the world with a powerful platform and ecosystem of integrated applications to create customer experiences that build loyalty and drive results.”

HubExchange is ExactTarget’s app marketplace that enables technology providers to build and deliver integrated applications within ExactTarget’s Interactive Marketing Hub. Much like a consumer purchases and downloads apps on a smartphone, HubExchange enables marketers to access and install ExactTarget and third-party developed digital marketing apps, making it easy to integrate new features or marketing solutions to power marketing campaigns from within ExactTarget.

For more information on Opt-Intelligence, visit http://www.Opt-Intelligence.com. For more information on HubExchange, visit http://www.HubExchange.com.

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