South Florida (PRWEB) September 17, 2013
Digital marketing is changing the way business is done, the way marketing occurs and the way businesses interact with customers.
Chris Muccio, coauthor of 42 Rules for 24-Hour Success on LinkedIn has always had an eye for emerging technology and its ability to increase business potential. Almost ten years ago, he became acutely aware of the impact digital communication was having on business development strategies. More specifically, 42 Rules for 24-Hour Success on LinkedIn was born out of the realization that LinkedIn had far reaching business benefits significantly greater than basic business networking.
In 2008, he co-wrote the first edition of 42 Rules for 24-Hour Success on LinkedIn, which quickly became: an Amazon Best Seller and was named to multiple Top 100 Social Media Book Lists. Today, with the continuous rapid change occurring in digital marketing, Chris knew there was a distinct need for an updated version, specifically focused on using LinkedIn to generate leads.
“Almost every business person I meet is on LinkedIn. Unfortunately, the vast majority are getting very little benefit from it” says Muccio. “Most of these people have two things in common. First, they have a basic LinkedIn presence. Second, they all wonder why this basic presence is not generating new business leads.”
Businesses today want to leverage the digital world as a new source of lead generation but they really aren’t sure where to begin and how to build the most effective strategy.
In the 2nd edition, 42 Rules for 24-Hour Success on LinkedIn takes readers quickly through the steps for building a strategy to attract, engage and convert leads in a way that generates awareness and engagement. If one is looking for a roadmap to online marketing success using LinkedIn, 42 Rules for 24-Hour Success on LinkedIn is the resource to get there.
42 Rules for 24-Hour Success on LinkedIn 2nd edition will be released September 17, 2013. Click here to order: http://42for24.com
Chris Muccio is an accomplished and highly motivated executive who draws upon insightful experiences from his successful CJM 2nd Edition Headshotcareer in Corporate America to guide emerging businesses and global brands on the most effective strategies to uncover profit and growth opportunities, create rapid and sustainable results, and minimize the overwhelm factors that challenge many entrepreneurial organizations. He provides powerful business vision through his ability to strategically convert complex business issues into manageable tactical plans.