Salinas, CA (PRWEB) September 16, 2013
In 1950, the average American earned roughly $3,210 a year. A new house cost $8,450. A gallon of gasoline was 18 cents. And the Monterey County Employee Credit Union opened its doors, offering low-cost loans and personal customer service to a select few members.
Fast-forward 63 years, and the financial outlook is much more complicated for the average American consumer. And the Monterey County Employee Credit Union has changed with the times, starting with expanding its valued services to everyone — and renaming the now-inclusive business allU.S. Credit Union.
"We have a long history as a financially sound institution. We care about our Members' well-being and that tradition will continue as allU.S.," said Patrick Redo, CEO of allU.S. Credit Union. "As our membership has grown, so have our products and services and our new name not only reflect where we've been but where we're going."
The name may have changed, but the locally valued credit union still proudly stands apart as an alternative to large, for-profit banks run by corporations. The all-volunteer board of directors and the executive team remain unchanged, and they always vow to help fuel a healthy economy and apply the same level of community involvement and leadership.
What’s more, allU.S. still dedicates itself to becoming trusted, lifelong financial partners with all of its members.
In the spirit of the new name, allU.S. will become more inclusive and offer a wider spectrum of financial services, technological innovations and products. And, most importantly, membership benefits are open to everyone.
"People have asked 'Why allU.S.?,' said Redo. "A major part of the brand development process involved getting to the core of who we are and what sets us apart. What we discovered is as MOCECU, our approach has always been member-driven. That's where allU.S. was born. It's about providing the right products and services, tailored to each member's needs and being positively different."
Those benefits are clear. allU.S. offers personalized service from a small, knowledgeable, friendly staff while providing access to important financial products and more than 30,000 ATMs nationwide.
Members enjoy free checking, free mobile bill pay, online banking and lower rates on credit cards, home equity loans, mortgages, auto loans, and personal loans. At the same time they experience higher rates for savings, checking, money market accounts, and CDs.
Much has changed since 1950, but allU.S. still offers the same level of customer service and personalization, while elevating the financial security and empowerment of its members.
allU.S. may be a new name in the community, but the way it conducts business is still positively different. The changes have positioned this unique credit union for sustained growth — in size as well as member loyalty and satisfaction — for the next 63 years and beyond.