Versatile Wine Gabby™ is a Fashionable Must-Have for Girls on the Go

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Niki Pfeiffer Provides an Unexpected Way to Carry a Girl's Essentials Plus Wine!

I can’t believe how it works!

Convenience is not always convenient in our chaotic world, but now the Wine Gabby™ by Niki Pfeiffer Designs can help today’s busy women bear their bottles of bubbly beverages fashionably while they’re on the run or out for a night of fun. This conversation-starting, first-of-its-kind bag reframes the challenge of carrying wine and other beverage bottles. When the bottle is gone, there will be plenty more to gab about, because this multipurpose bag transforms into a small wristlet or handbag for a fun night out!

Wine Gabby’s unique design combines style, simplicity, and sustainability in one cute little package! Women will feel more fashionable as their lives are simplified by getting rid of that extra bag that is often necessary for wine or spirits.

In an era when we must all be more environmentally conscious, the Wine Gabby™ helps to reduce the number of wine totes thrown away each year, reducing waste. Rather than throwing the wine carrier away, the Wine Gabby™ owner can refold the bag into a wristlet, to a chorus of “Wow! That is so cute,” and “I can’t believe how it works!” from onlookers.

The concept was inspired by a girls’ night out during Philadelphia Restaurant Week four years ago, when Niki Pfeiffer dropped a bottle of red wine in a fumbling attempt to answer her ringing phone. She was embarrassed and furious, not only because she was soaked, but also because she was being stared at, had been hung up on, and had no wine for dinner!

Frustrated with the experience, Pfeiffer scoured the Internet for a wine carrier that not only looked stylish, but could also function as more of a handbag after the bottle was gone, only to find that no such item existed. Her research was quite revealing: According to an article in The International Journal of Wine Business and a 2009 Nielsen report, as many as 8 out of 10 wine bottle purchases are made by women¹. The Wine Institute in 2011 reported that in 2010 the US became the largest wine consuming nation with Americans drinking 3.96 billion bottles of wine, which means that as many as 3.2 billion bottles of wine are purchased and carried by women each year². With the belief that the wine carrier should be a cool fashion accessory, in addition to solving the problem of what to do with the tote after the bottle is gone, Pfeiffer’s Wine Gabby™ was born. Now, there is a better solution for girls’ night out, special events, BYO restaurants, home parties, and holiday get-togethers.

The Wine Gabby™ is a stylish, sexy, fashionable, versatile, patent-pending solution for the modern woman. For more information about this unique, one-of-a-kind product, visit

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Niki Pfeiffer
since: 03/2011
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Niki Pfeiffer Designs
since: 06/2011
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