UK’s Largest Independent Wholesaler, EFG Housewares Are Welcoming New Trade Customers Online Now

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With the recent launch of the EFG Housewares ecommerce website, the cash and carry giant is welcoming new trade customer to register for a trade account enabling all manner of retailers to start accessing their massive range of 70,000 branded product lines at incredibly competitive trade prices.

EFG Housewares logo
Shoppers are able to browse the huge collection of brands and conveniently bulk buy all at their own convenience 24/7, the online store is always open.

The Enfield based wholesaler has seen over 3,000 retailers register for a trade account since going live less than two months ago. Mark Shipton, MD of the EFG business says…"We’ve been absolutely delighted with the response from both our existing and new customers who have registered for an online account. The feedback we’ve had regarding the website has been great, and we are excited to be offering our customers a fast and efficient way to browse our enormous range and interact with our business.”

The EFG Housewares ecommerce website has been created specifically for the cash and carry shopper.

Shoppers are able to browse the huge collection of brands and conveniently bulk buy all at their own convenience 24/7, the online store is always open. One of the huge benefits for customers is the ability to place an order online and arrange for it to be collected from the Enfield depot. Mark says this is already proving to be incredibly popular with their trade customers, who love the convenience and flexibility offered by the online experience.

Alternatively, EFG’s delivery options are good value, allowing customers to place orders on a more regular basis, avoiding the issue many retailers face in having to tie up a lot of cash in stock holdings at their own premises, which may lack sufficiently large storage facilities. EFG offer their registered trade customers a choice of delivery options priced accordingly, ranging from pick and collect and pick and deliver. Registered trade customers are also offered the opportunity to browse the range and view the cash and carry prices, helping them create a wish list to purchase in store at their convenience. Once logged in as a registered trade customer EFG’s system of ordering and delivery has been kept as transparent as possible in order to enable their customer base to manage their own business and margins as efficiently as possible.

When it comes to pricing, EFG offer a simple, no-nonsense approach, applying a consistent lowest pricing strategy across their entire range of fast selling brands. It’s the simplicity of their pricing model, attention to good customer service and availability of an enormous selection of brands from Colgate to Kenwood, Brabantia to Airwick, which is guaranteeing customer loyalty.

The wholesaler’s mission was to create a range so comprehensive, that shoppers could comfortably source all their products from one supplier. With an 80,000 square foot warehouse, housing over 70,000 product lines it’s fair to say EFG are well on the way to achieving their objectives of offering their valuable customers a genuine one-stop shopping experience. From party supplies, toiletry essentials, DIY tools and accessories, electrical products, novelty gifts and toys and seasonal products catering to every conceivable major event on the retail calendar, the range continues to grow each year catering to increasing consumer demand.

All bonafide retailers and online resellers will be considered for an EFG trade account. Simply register online and account approvals are turned around within 48 hours. Take advantage of the amazing selection of best- selling brands all under one roof and convenient online shopping at

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Keri Williams
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